“In the next few weeks, Apple is expected to flick its wrist and show off a new line of wearable computers centered around a watch,” Jon Markman, investment adviser, writes for Forbes. “The hype will likely be as unbearable as the device will be unwearable.”
“‘Smart’ watches are the Afghanistan of technology. Many companies have felt they have the key to win this seemingly strategic piece of territory lying between desktop, laptop and tablet and phone, and yet all have failed,” Markman writes. “It’s no wonder, as the wrist has proven to be very inhospitable territory ruled by its own rules of culture and habit. Every smartwatch so far has proven to be a really dumb gambit for reasons that are so simple they seems to be beyond the reach of the geniuses who run tech companies.”
“Most people don’t want a health monitor on their wrist. They already know they are out of shape, have high blood pressure and have erratic heartbeats. They don’t need to be reminded of that every time they look at their hands, and they certainly don’t need some bratty engineers in Silicon Valley who live on Red Bull and instant coffee to shame them into adopting better habits,” Markman writes. “The smartwatch is a solution in search of a problem. Tech companies like Apple want to sell them because they have run out of other ways to sell you their schlock, but that does not mean there will ever be a mass-market demand for them. I have a feeling I will still be writing about the smartwatch frontier ten years from now, when Apple releases v5.0 and swears they will get it right this time after repeated flops on the wrist.”
Read more in the full article here.
MacDailyNews Take: iCal’ed for future use.
BTW, what’s stupider than proclaiming an Apple product a “flop” that you’ve haven’t yet seen?
So far, iWatch is a magnet for idiots.
Jean-Louis Gassée: iWatch won’t sell in numbers, dollar volume, or profit comparable to iPhone or iPad – June 23, 2014
TheStreet’s Rocco Pendola: Apple’s iWatch will fail – June 23, 2014
Analyst: Apple to sell ‘iWatch’ to at least 10% of existing iPhone users next year – June 13, 2014
UBS sees Apple selling 21 million $300 ‘iWatch’ units in first year – June 9, 2014