“Have you heard the latest updates about the upcoming Apple (AAPL) iWatch? Some sources are reporting that the hotly awaited wearable device will begin production in a Taiwanese factory in July,” Jonas Elmerraji writes for Stockpickr. “That’s just weeks away!”
“But I’m not here to talk about the iWatch today. Apple hasn’t even announced the thing yet, and I don’t know any more about it than you do. More important, the existence of an iWatch doesn’t change the key takeaway in Apple’s stock right now: It still makes a lot of sense to be a buyer here,” Elmerraji writes. “That’s because Apple’s ‘next big thing’ is hidden in plain sight. And it could be the most important catalyst that no one is talking about right now.”
“Continuity has lacked a lot of hype because it’s simply a logical next step for the firm’s Mac OS X and iOS operating systems. Devices already talk to one another to some extent right now, and Continuity’s features (such as Handoff, shared calling and Instant Hotspot) merely make the process more seamless than ever before. But the new features do speak to a bigger driver of sales growth for Apple in the years to come,” Elmerraji writes. “By incentivizing its niche of spend-happy consumers to stay within the Apple ecosystem, Apple becomes one of the few device makers with a truly deep moat. Think about that for a moment. Switching to Android becomes a much less appealing proposition if you lose major functionality with your laptop and tablet — and who knows which other devices in the future. That’s the direction Apple is moving in. In fact, it’s the direction that Apple has always been moving in.”
“And by controlling every piece of the equation (both hardware and software for phones, PCs and tablets), Apple is uniquely able to deliver a customer experience that’s greater than the sum of those parts,” Elmerraji writes. “Continuity might not get the same attention as an iWatch or iToasterOven, but it and its sister technologies are likely to contribute to the sales of Apple’s “next big thing” far more than analysts are giving credit for… iWatch or not, the conclusion for investors should be the same: to buy shares of Apple in 2014.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “David E.” for the heads up.]
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