“Over the weekend, Apple’s chief designer Jony Ive and musician Bono attended the Cannes Lions International Festival of Creativity, where Bono was honored with the LionHeart Award for his work with the (Product) RED campaign to raise money for the fight against AIDS,” Juli Clover reports for MacRumors.
“During their appearance, Ive and Bono sat down for a 45 minute interview. While the entirety of the interview has not yet been shared, Cannes has posted a short highlights reel, with the first two minutes of the video featuring Bono,” Clover reports. “In the spot, Bono describes working with Steve Jobs on (Product) RED, recounting a particular conversation with Jobs over the parentheses that are part of the (Product) RED name logo.”
“Over the course of Apple’s partnership with (RED), the company has released (RED) iPod nanos and shuffles, iPad Smart Covers, iPhone Bumpers, and iPhone 5s cases, with a portion of each sale going directly to the charity,” Clover reports. “To date, Apple has raised approximately $70 million for (Product) RED, with 100 percent of that money going towards HIV/AIDS programs in Africa.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Lynn Weiler” for the heads up.]
Bono and Jony Ive hit Cannes as Bono gets inaugural Cannes LionHeart Award for pioneering (RED) – June 5, 2014
Bono: Apple’s leading the way, has raised over $65 million to fight AIDS through Product RED – September 26, 2013
Steve Jobs, the world’s greatest philanthropist – September 2, 2011
Bono praises Steve Jobs as generous and ‘poetic’ philanthropist – September 2, 2011
Steve Jobs, Bono confirm ‘Product Red’ Apple iPod nano, iTunes ‘Red’ gift card – October 12, 2006
U2’s Bono: Apple ‘more creative than a lot of people in rock bands, lead singer is Steve Jobs’ – May 22, 2005