Bohlin Cywinski Jackson Principal Peter Bohlin discusses working with Steve Jobs and the architecture of Apple’s stores.
He speaks with Trish Regan on Bloomberg Television’s “Street Smart.”
Steve would be involved in everything, and those are the greatest clients because, in a way, you’re trying to get at their nature and their heart.
We first met at Pixar and he hired us to do Pixar [headquarters]. And he said, ‘I hired you,’ I’m paraphrasing, ‘because, Peter, you do really good large building and you do really great houses.’ Now who else but Steve Jobs would say that; think that.
[For Apple Retail Stores], the first one that we used glass was SoHo. And it was the first two-story store. It was in the old post office down there. And, so, how do you get people to go up? That’s a great challenge in retail. And we made a glass stair. That was the first one. [We used glass] to make a place that was very much in the nature of Apple. You might call that “branding.” – Peter Bohlin
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Direct link to video here.