On the 13th anniversary of the first Apple Retail Store, a new chief and new challenges

“‘I give them two years before they’re turning out the lights on a very painful and expensive mistake,’ David Goldstein, president of researcher Channel Marketing Corp., told Businessweek in the May 20, 2001, article famously titled ‘Sorry Steve, Here’s Why Apple Stores Won’t Work,'” Philip Elmer-DeWitt reports for Fortune.

“Thirteen years later to the day, those Apple Stores don’t just work, they’ve become the world’s most profitable retail operations — by far — generating $5,626 per square foot, according to a 2011 RetailSails report,” P.E.D. reports. “Tiffany & Co. came in a distant second with sales of $2,949 per square foot.”

P.E.D. reports, “The anniversary of the opening on May 19, 2001 of the first store in McLean, VA, and the arrival two weeks ago of Burberry CEO Angela Ahrendts have focused attention once again on the company’s retail empire, now 424-stores strong.”

Read more in the full article here.

Related articles:
Angela Ahrendts’ Apple Retail plans: China, mobile payments, revamped experience – May 19, 2014
Apple averages more sales per square foot than any other U.S. retailer – May 16, 2014
13 years of U.S. Apple Retail Stores in 60 seconds – May 15, 2014
Apple jumps in e-commerce rankings, now second largest online retailer – May 6, 2014


      1. when are these Apple news web site going to get over their obsession with anniverseries and birthday. It is so meanlees and irrevalent to to what is happening. Maybe Microsoft had a clown school but Apple followers seem to be suffering from a case of advanced childhood.

  1. David Goldstein reminds me of the guy working next to James W. Marshall at Sutter’s Mill in 1848, the guy who said “This land is too damn poor for crops. There’s too many of these here yellow rocks.”

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