J.D. Power: Apple iPad regains #1 spot in tablet customer satisfaction

As more value-priced brands enter the marketplace and the average purchase price of tablets declines, overall tablet satisfaction declines, according to the J.D. Power 2014 U.S. Tablet Satisfaction Study—Volume 1 released today.

“Since the inaugural U.S. Tablet Satisfaction Study in 2012, a number of new tablet OEMs have entered the U.S. marketplace, differentiating themselves to satisfy a growing interest in owning a tablet,” said Kirk Parsons, senior director of telecommunications services at J.D. Power, in a statement. “Price has significantly impacted the marketplace. The average purchase price continues to drop and consumer expectations of tablet performance and features are different than they were for past products. Subsequently, overall satisfaction has declined, especially with ease of operation, as navigation features and functions have changed.”

Apple ranks highest in overall satisfaction with a score of 830 and performs highest in all study factors except cost.

The 2014 U.S. Tablet Satisfaction Study—Volume 1 is based on experiences evaluated by 2,513 tablet owners who have owned their current device for less than one year. The study was fielded between September 2013 and February 2014. The study measures satisfaction across five factors (in order of importance): performance (28%); ease of operation (22%); features (22%); styling and design (17%); and cost (11%).

J.D. Power 2014 U.S. Tablet Satisfaction Study—Volume 1

Source: J.D. Power & Associates

MacDailyNews Take: J.D. Power attempts to jump backwards over the shark.

Proving the old adage that there are lies, damned lies, and statistics, last fall’s J.D. Power tablet satisfaction study, which inexplicably, and rather idiotically, ranked Samsung tablets (which offer cheapskate settlers a software library consisting nearly entirely of blown-up, second-rate phone apps) over Apple’s unmatched iPad family and hundreds of thousands of Made for iPad apps, measured the five factors thusly: performance (26%); ease of operation (22%); styling and design (19%); features (17%); and cost (16%).

Good luck with your attempts to regain your credibility after last autumn’s fiasco, J.D. Power.

[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]

Related articles:
J.D. Power jumps the shark: Ranks Samsung tablets better than iPad entirely due to cost – October 31, 2013
J.D. Power: Apple iPad ranks highest in tablet customer satisfaction for second consecutive time – April 28, 2013
J.D. Power: Apple iPad ranks highest in tablet customer satisfaction – September 13, 2012
J.D. Power: Apple ranks highest in smartphone customer satisfaction for 9th consecutive time – March 21, 2013


  1. Look for the money!

    Money buys influence, editorial news, opinion, ratings, reviews, and on and on. Unfortunately the ad buyers and businesses are in control, not the consumer, who thinks everything is or should be free. How many $$$$$ Billions does Samsung spend on advertising/Buying reviews? How many $$$$$ Billions does Google make by selling the info they collect on each of us, and serving us ads and search results that are biased?

  2. “First timers” often buy based on a TV add and don’t realize what they are missing on the lesser brands until later … when they finally upgrade to an iPad.

  3. It would be interesting to know what people who owned their tablets for more than a year thought. After they have had it long enough to see how well it last. 2 years would be great, just joking they would have to find an Android tablet that lasted for 2 years.

    Some good surveys would be what people did with them. Not the how much time did you spend on email, web, game questions that don’t say shit. Instead something like: How often do take photos, fix them, and upload them? Same with video. Have often do you spend drawing on your tablet. Have you used it for collecting payments. Have you used it for health reasons. How often do you use it for video chats? Did you use it to translate? How often do you it to solve math problems. How often do you use it to create music. How often did you use it for maps? Questions like these would give people understanding what they can do. Of course Samsung would not like that because people might expect their tablets to be able to do that.

  4. I’m having trouble reconciling how 817-822 points gets you 3 stars but 830 points gets 5 stars. The lack of coherent relativity is enough to think that somebody at J. D. Power is either very avant-garde or they just don’t understand statistical analysis.

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