As more value-priced brands enter the marketplace and the average purchase price of tablets declines, overall tablet satisfaction declines, according to the J.D. Power 2014 U.S. Tablet Satisfaction Study—Volume 1 released today.
“Since the inaugural U.S. Tablet Satisfaction Study in 2012, a number of new tablet OEMs have entered the U.S. marketplace, differentiating themselves to satisfy a growing interest in owning a tablet,” said Kirk Parsons, senior director of telecommunications services at J.D. Power, in a statement. “Price has significantly impacted the marketplace. The average purchase price continues to drop and consumer expectations of tablet performance and features are different than they were for past products. Subsequently, overall satisfaction has declined, especially with ease of operation, as navigation features and functions have changed.”
Apple ranks highest in overall satisfaction with a score of 830 and performs highest in all study factors except cost.
The 2014 U.S. Tablet Satisfaction Study—Volume 1 is based on experiences evaluated by 2,513 tablet owners who have owned their current device for less than one year. The study was fielded between September 2013 and February 2014. The study measures satisfaction across five factors (in order of importance): performance (28%); ease of operation (22%); features (22%); styling and design (17%); and cost (11%).
Source: J.D. Power & Associates
MacDailyNews Take: J.D. Power attempts to jump backwards over the shark.
Proving the old adage that there are lies, damned lies, and statistics, last fall’s J.D. Power tablet satisfaction study, which inexplicably, and rather idiotically, ranked Samsung tablets (which offer cheapskate settlers a software library consisting nearly entirely of blown-up, second-rate phone apps) over Apple’s unmatched iPad family and hundreds of thousands of Made for iPad apps, measured the five factors thusly: performance (26%); ease of operation (22%); styling and design (19%); features (17%); and cost (16%).
Good luck with your attempts to regain your credibility after last autumn’s fiasco, J.D. Power.
[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]
J.D. Power jumps the shark: Ranks Samsung tablets better than iPad entirely due to cost – October 31, 2013
J.D. Power: Apple iPad ranks highest in tablet customer satisfaction for second consecutive time – April 28, 2013
J.D. Power: Apple iPad ranks highest in tablet customer satisfaction – September 13, 2012
J.D. Power: Apple ranks highest in smartphone customer satisfaction for 9th consecutive time – March 21, 2013