Study: Consumers in emerging markets want Apple products over any other technology brand

“During Apple’s April Financial Conference Call Apple’s CEO Tim Cook stated that Apple’s Q2 (or calendar Q1) demonstrated that they could do well in a number of geographies from emerging markets to the developed markets,” Jack Purcher reports for Patently Apple. “Cook then followed up with specific examples: ‘Brazil was up 61%, Russia was up 97%, Turkey was up 56%, India up 55% and Vietnam was up 262%. I could go on but the point is that there are a number of markets out there where we’re beginning to really catch on with. These haven’t been particular strong points for Apple.’ Apple’s conference call was held on April 23, 2014. The very next day, a new study was published with findings that put a little wind into Tim Cook’s sails about the momentum for Apple in emerging markets.”

“In a study conducted by Upstream which polled the views of a representative sample of 4,504 consumers in Brazil, China, India, Nigeria and Vietnam in conjunction with analyst house Ovum,” Purcher reports. “Over half of those surveyed (52%) said that Apple is the brand that they currently spend money or would like to spend more on in the future. Microsoft (48%) and Google (43%) were not far behind, but Amazon clearly still has much work to do, with only 21% of those surveyed wanting to or currently spending money with the brand.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]


  1. People with limited incomes don’t want to by crap to replace crap, which costs more than the good stuff in short order.

    They want the good stuff right off the bat.

  2. As an architecture professor once said many years ago: “You can spend $100 and get a really beautiful light fixture, or for the same money you can buy a total piece of crap!” The difference is a simple question of taste.

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