“On the heels of Nike’s announcement that it plans to discontinue production of FuelBand, its wrist-worn device, CEO Mark Parker told CNBC’s ‘Squawk on the Street’ that the company is changing its focus to software through its NikeFuel activity-tracking product and other apps,” Jessica Golden reports for CNBC.
“Parker said ‘digital sport’ is going to be integrated into more Nike products. ‘We think it’s going to be a bigger and bigger factor in terms of experience with the products we create,’ he said,” Golden reports. “Parker said Nike’s goal is to increase NikeFuel users to 100 million from 30 million. To do that, Nike will be expanding its partnerships with companies such as its most visible partner, Apple. ‘We’ve been working with them for a long time, and we’re excited to see where that relationship goes going forward,’ he said.”
More info and direct link to video in the full article here.
[Thanks to MacDailyNews Readers “Fred Mertz, ” Dan K.,” and “Edward W.” for the heads up.]
Related articles:
Nike would be smart to outsource their fitness hardware to Apple and the iWatch – April 22, 2014
Apple and Nike gearing up for a big announcement this fall – April 22, 2014
Nike failed. Now only Apple can save wearables – April 22, 2014
Buh-bye FuelBand: With friends like Apple, Nike doesn’t need its own hardware – April 21, 2014
Nike fires majority of FuelBand team, to stop making wearable hardware – April 19, 2014
I’m excited too. If I live that long given the current rate of progress.
Where do I send flowers?
Blood pressure is a little high there.
And IQ is a little low.
goodwill at xero…. at peterblood whatever, negative one or seventy one
To me it sounds like there will be embedded sensors of some sort in their gear. Shoes for example, that communicate to devices.
Isn’t that how it started
I disagree. I think Apple will be providing the hardware (such as the M7 motion sensor chip in the iPhone 5S) and in future products like the iWatch. Then all Nike has to do is develop apps to capture the data and create a cool product for people to use. This gets Nike out of the consumer electronics hardware business, saving it quite a bit in development and manufacturing costs for products that were not highly successful.
While I agree with you when you say, “Apple will be providing the hardware” to come extent but, it’s surely won’t be a phone or a big ass watch.
Neither would be carried by runners when training. The Nike Fuel band worked because it was worn on the wrist, tight and basically minimal weight and did a simple task.
I’m sure Apple has taken this same idea added things like a mic and Siri integration with cloud communication to all your devices. I would assume it would need to be able to use cellular or your account to communicate in the open.
Oh, it will tell time but you’ll probably ask it and it will tell you or project it somehow.
“We’re very excited about what’s to come, and by that we mean we have no clue what’s to come, but ‘excited’ is a better posturing than ‘fraught with anxiety,’ from our stockholders’ perspective.”
I would like to think that the iWatch, in whatever form it comes, doesn’t in every situation need to be tethered to a phone. Ideally it would exist independently, and could be enhanced by an iPhone.
Because I know when I run I like to have as few gadgets as possible, and if you’re locked in to having to carry a phone then you’re limiting your market to just Apple users.
It wouldn’t be unusual for Apple to do just that, though I’d like to think that an iWatch would almost be platform agnostic, which would almost guarantee a successful launch.
Maybe it will save Apple?
Getting really, really old. Then again, you probably know that.