“The PC workstation manufacturer BOXX has come out with a humorous video commercial focused on debunking Apple’s new Mac Pro workstation,” Architosh reports. “While the aim isn’t to deprive Apple of attaching the ‘workstation’ badge onto an otherwise qualified professional computer, the ad does pokes fun of the many limitations inherent in the new Mac Pro. Limitations that have not been lost on many users.”
“To BOXX’s credit it notes that Apple’s focus on the professional market and its troubles with demonstrating attention and commitment to pros all started with the release of Final Cut Pro X,” Architosh reports. “Credit is fair because this accurately reflects their attention to what has been happening in Apple’s pro community. Labeled a “regressive release” Final Cut Pro X has been steadily improved but the fallout initially was quite damaging.”
“To be fair there are several items mentioned in the video that really shouldn’t be there at all,” Architosh reports. “Only a small percentage of high end pros truly want a over-clocked system. Dell, HP, Lenovo, and the like rarely if ever produce over-clocked systems. Their mainstay workstations are clocked normally. The same comment would apply to liquid cooling and other such hot-rod trickery.”
Read more in the full article here.
MacDailyNews Take: BOXX is scared. Creative professionals use Macs. Period.
That said, hey, Tim and Phil, how about some Mac ads (that don’t suck) for a change? It’s not like you’re hurting for money, you know. A product that moves over 4 million units every 90 days deserves some promotion, doesn’t it?