“Samsung executives discussed Steve Jobs’ passing as ‘unfortunately’ having an ‘unintended benefit for Apple,’ and at the same time, ‘our best opportunity to attack iPhone,’ in internal memos marked ‘highly confidential,’ presented in the Apple v. Samsung trial,” Daniel Eran Dilger reports for AppleInsider.
“On October 4, 2011… Michael Pennington, then Samsung’s vice president of sales operations and head of national sales for its STA, suggested that Samsung should ‘use Google to attack Apple’ in a marking campaign as a way to ‘avoid attacking Apple due to their status as a large customer,'” Dilger reports. “The next afternoon, Jobs passed away on October 5, 2011. Apple and his family announced his death shortly afterward.”
Dilger reports, “‘Unfortunately,’ Pennington then wrote, ‘Steve Job’s [sic] passing has led to a huge wave of press coverage of Apple’s and iPhone’s ‘superiority,’ all created by the, ‘passionate, tireless, perfectionist…’ The point here is the there is an unintended benefit for Apple, since the external messages by 3rd parties are all highlighting and/or supporting the consumer perception that Apple products are superior, since Jobs’ was such a visionary and perfectionist. What consumer wouldn’t feel great about purchasing a device developed by such a person. Sorry to continue to push this issue, but I have seen this far too long and I know this is our best opportunity to attack iPhone.'”
Read more in the full article here.
MacDailyNews Take: As we wrote last week: Samsung is a scumbag outfit. Boycott all Samsung-branded products.
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