Samsung email targeted Steve Jobs’ death as ‘our best opportunity to attack iPhone’

“Samsung executives discussed Steve Jobs’ passing as ‘unfortunately’ having an ‘unintended benefit for Apple,’ and at the same time, ‘our best opportunity to attack iPhone,’ in internal memos marked ‘highly confidential,’ presented in the Apple v. Samsung trial,” Daniel Eran Dilger reports for AppleInsider.

“On October 4, 2011… Michael Pennington, then Samsung’s vice president of sales operations and head of national sales for its STA, suggested that Samsung should ‘use Google to attack Apple’ in a marking campaign as a way to ‘avoid attacking Apple due to their status as a large customer,'” Dilger reports. “The next afternoon, Jobs passed away on October 5, 2011. Apple and his family announced his death shortly afterward.”

Dilger reports, “‘Unfortunately,’ Pennington then wrote, ‘Steve Job’s [sic] passing has led to a huge wave of press coverage of Apple’s and iPhone’s ‘superiority,’ all created by the, ‘passionate, tireless, perfectionist…’ The point here is the there is an unintended benefit for Apple, since the external messages by 3rd parties are all highlighting and/or supporting the consumer perception that Apple products are superior, since Jobs’ was such a visionary and perfectionist. What consumer wouldn’t feel great about purchasing a device developed by such a person. Sorry to continue to push this issue, but I have seen this far too long and I know this is our best opportunity to attack iPhone.'”

Read more in the full article here.

MacDailyNews Take: As we wrote last week: Samsung is a scumbag outfit. Boycott all Samsung-branded products.

As we wrote last August: Anyone who buys Samsung-branded products (phones, TVs, washers, dryers, microwaves, etc.) today is either obtuse or lacking in morals.

Related articles:
Netgear CEO issues ‘apology’, tries to weasel out of laughing over possibility of Steve Jobs death – February 1, 2011
Netgear CEO: Once Steve Jobs goes away, which is probably not far away, Android will overtake Apple – January 31, 2011


  1. Imagine Apple saying that Bill Gates had to die or retire for Apple to succeed. So NOT apple. Samsung us a company that values theft, and looks for opportunities to do so without regard to the slavishly obvious nature of the theft. What samsung has done is worse that what Microsoft ever did to apple…and to be dancing over Steve Jobs grave…. Shame. Never will I buy anything from a company that values death over life, Theft over honest hard work.

      1. And some of us don’t. It’s just the way everything is. Under the hood iOS7 is pretty good. They came up with a lot of clever things, but visually, and workflow-wise it could use a lot of work in a lot of places — many more places than we long-time users are used to their products needing. Their stuff id just not simple and straightforward anymore. It’s becoming bloated. A few bugs here and there are a part of life. But the overall quality of iOS7 is something else, and the general “wrong” direction (and we’re starting to see more and more articles pointing it out) is shocking. They abandoned their own rules with nothing good to replace them with. It really looks like their stuff is designed by committee, and not just one person anymore. It’s sad.

    1. And now you see just how far Shitstain will go. Paying trolls like Zombie to ratchet up the propaganda. Truly without honor.

      This is why guys like Darwin and Zombie have joined a long list of anti Apple shills on sites like MDN. It’s simply a paid conspiracy to take Apple down thru misinformation and FUD. All being paid for by Samsung.

        1. I’m unaware of this happening to any other company. The consistency of wrongness, of blatant ‘I’m gonna kill you with words’ hatred. Bizarre. Thankfully, real people on the ground ‘get’ Apple in droves beyond imagination. *Admiration*

          Never perfect, just better than everyone else.

    1. Yep. Me, too. Now if we could only get Apple to stopping buying Samsung component parts… As long as Apple continues to support Samsung, why shouldn’t the rest of us? Get a clue, Apple!

    1. Try lying in court, false and made up evidence, secret meetings with google for starters.

      I heard that they are so obsessed with Apple that there’s a visionary’ there who wears black turtle necks pretending to be Steve Jobs (would be funny to see a Korean guy pretending to be Steve Jobs)

  2. Is necessary all this drama Samsung why this company act more professional , lack for respect is simple no have the capabilities for be a entities for development on electronics sorry….

    1. Reason is greed.

      There is too much money at stake and if they can’t compete legally then they will copy.

      Every tablet samedung has sold if money apple should have got.

      They copied the form factor to mislead consumers into buying a non apple product.

      If samedung was a legitimate company they would have bought out a tablet that was silver or blue and that looked nothing like an iPad.

  3. Apple has been by far the biggest buyer of Samsung products for many years now and the total sum have been increasing every year.

    How does that fit into MDN’s “obtruse or lacking morals” statement??

  4. I’m no Samsung supporter, but these marketing guys had a severe challenge going up against the iPhone and the legend of SJ. Results indicate that they made good decisions. These marketing guys didn’t design the Galaxy or steal code for Android. Nor did they inflict SJ with cancer. They were tasked to somehow make the Galaxy popular. That’s there job. They succeeded. I don’t see the relevance of Samsung’s advertising strategy in a patent infringement case.

      1. Choosing an advertising strategy is pretty far removed from the engineers that appropriated IP. These guys are handed a product and told to figure out how to sell. It’s a job for Christ’s sake. They threw little rocks at Apple and their ad strategy paid off. Didn’t hurt my feelings, and I bleed Apple juice. Good for them. The marketing guys aren’t the bad guys at Samsung. Don’t be distracted by these petty issues when there are bigger fish to fry.

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