Apple preps UK iTunes Radio launch

“Apple appears to be readying for an UK iTunes Radio launch in the near future,” Benjamin Mayo reports for 9to5Mac. “Apple’s director of iAd Paul Wright has recently been visiting media marketing agencies to discuss iAd in relation to iTunes Radio.”

“Bloomberg said that Apple was planning to launch in the UK in ‘early 2014′ last October, but so far this has not happened several months into 2014,” Mayo reports. “Although many people have seen iTunes Radio sporadically appear on their devices in recent months, it is has only officially expanded to Australia beyond the US launch alongside iOS 7.”

“Paul Wright is currently a lead iAd director for Europe, the Middle East and Asia,” Mayo reports. “Being based in London, it makes sense that he would be leading discussions about iTunes Radio advertising for the UK region.”

Read more in the full article here.

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