Apple’s sensor experts are developing much more than an iWatch

“Apple has assembled an all-star team featuring some of the world’s most proficient and well-connected biosensor engineers — is this extensive investment entirely dedicated to an iPhone app called Healthbook and an accessory called iWatch?” Jonny Evans writes for Computerworld. “I sense a larger plan.”

“Apple could do ‘something really big,'” Evans writes. “Apple already had its own brains trust of people with relevant experience before it began hiring biosensor people… How might robust, reliable, low-power ambient biometric sensors be applied as part of future physically controlled user interfaces for wearable devices?”

Evans writes, “That’s just one possibility, but it leads me to suggest the scale and the extent of the investments Apple is making in hiring these expert talents sets the scene for something a little bit more compelling than an iWatch iPhone accessory or an app.”

Read more in the full article here.

Related articles:
Apple’s rumored iWatch: A big deal or not? – April 1, 2014
Without an iWatch, Apple’s Healthbook app is rather boring – March 21, 2014
Tog: Apple’s iWatch is coming and will be transformative – February 28, 2014


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  1. This is interesting. I see many on Twitter like Ben Evans, Ben Thomson, etc. claiming whatever Apple is doing it will be a cheap accessory to the iPhone which will be the “hub”. Will be interesting to see what route Apple takes.

  2. The only thing you’re going to get with Mr Consensus Cook is a camel which is a horse designed and built by a committee.

    Without a true visionary at the helm, all you’ll get is a warmed over product that lacks taste and discernment. I bet the iWatch won’t steal a march on existing smart watch products already released by Samsung and Sony.

    In the absence of a hardcore mobile OS design head, Ive will come up with shitty pastel colors and an unusable & unworkable interface. An interface as bland as CarPlay.

    1. You’ve been anally probed far too often (probably liking it far too much like Bill Murray & dental pain) and have lost all touch with reality with your brain relocated to your posterior. ‘Scuse me I have to get back to Planet Earth.

    2. And you are here…. uh…. why, exactly?

      Please go away and buy any one of a vast number of Androcopy devices. Between them all, surely there will be something you like. And complement it with a nice Winblows 8 computer.

    3. The Carplay UI is indeed horrendous, and I agree that what makes a company like Apple great, is a great visionary. Having said that, I think iWatch will be a successful product. It will appeal to a wide swatch of people.
      But once Apple lays it out and it’s out in the market, Samsung will just go out and source the same components for their own device. But I say there will be strong demand.

        1. it looks incredibly tacky. Especially in luxury cars. You have the elegance and sophistication of luxury interiors, then WHAAM! The childish rainbowbrite CarPlay UI. It just doesn’t fit.It is horrendous in every way. Certainly not designed for the inside of a luxury car.

  3. Your “Rate This” goes from very poor to excellent. How about a series of stars going from “junk to crap” I’m sure there are more suggestions for stars.

  4. I wonder if Apple is thinking of branching out into medical wearables, beyond merely consumer electronics?

    I’d certainly like an iWatch that talks to my iPhone, using it as a hub for other wearables, while giving access to the Internet. But, if Apple is thinking beyond gadget stuff to actual useable wearables, I think that could be a very big deal.

    They certainly have the resources to to challenge any industry that attracts their attention, and I think the medical monitoring industry is certainly ready for a makeover. Has anyone seen the crap that the medical alert industry basically rents for $30/month to old people, just to contact emergency services in a crisis? I could see Apple coming out with a whole line of health monitoring equipment wearables tied into its health app. Now, that would be exciting for an aging and health conscious demographic.

    1. I’ve hoped for a long time for blood sugar sensing. Not likely – nothing does it accurately without direct access to the blood so far. It would rock if they cracked that! But regardless, there are certainly may great possibilities, as you suggest. Pulse should be a breeze. Emergency phone calls are surely a shoe-in.

  5. Come in guys, think big and remember your Apple history.

    Remember that Steve Jobs laid in a hospital bed many times, hooked up to many presumably-crappy devices to monitor his declining health? I seem to remember reading a story that in his last days, he sketched out a new design for a BP monitor or something, while attached to a crappy one.

    Granted, Jobs himself obviously didn’t get to be around long enough to see new health-related products to fruition, but I’d bet money (already have, with AAPL in my portfolio) that he planted the seeds of Apple’s investment into turning the medical industry on its ear.

    1. Not only did Steve have quite a series of encounters with biometrics in the last years if his life, but also with hundreds of patients and docs. The lightbulbs must have been flashing in his head quite a lot. Apple has always been great at skating to where the puck will be. As baby boomers age and a massive percentage of the country requires monitoring (or has a parent who does) where do you suppose that puck is headed?

    1. Sometimes I wonder if the product will even be visible — how ambient does it need to be? How transient should it be? Is it a label on existing clothing? A button? I guess it’s a challenge in interface, utility and minituarization.

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