“Depending what Microsoft charges for Office on the iPad, and how many of the scores of millions – and rising – iPad users adopt it, it could rake in anywhere between $840 million to $6.7 billion a year in revenue, estimates Raimo Lenschow, an analyst at Barclays,” Rigby reports. “Rick Sherlund, an analyst at Nomura who has urged Microsoft to put its most lucrative franchise on the iPad for some time, welcomed the idea but was more cautious on the rewards. He estimates that an iPad Office would generate only $1 billion or so in new revenue a year, as many potential users will already have corporate licenses that can be converted to the new product. And it’s unclear how much of its revenue will be surrendered to Apple, which generally takes a 30 percent cut of app sales through its store.”“‘This is something that should have happened a few years ago,’ said J.P. Gownder, an analyst at tech research firm Forrester. ‘Holding Office for iPad as a hostage in the tablet war didn’t work out well for them. They have to start to undo this negative behavior,'” Rigby reports. “Microsoft’s $7.2 billion deal to buy the handset unit of Nokia, now delayed in closing, is unpopular with many investors who view it as a doomed defensive play to curb Google Inc’s Android’s dominance in the smartphone market. It is ‘an acquisition not even a mother could love,’ according to Nomura’s Sherlund.”
Read more in the full article here.
MacDailyNews Take: Microsoft’s strategy of holding back on Office for iPad is dead wrong, as we’ve been explaining for quite some time now.
Microsoft Office on iPad: Too little too late? – March 23, 2014
iPad generation shuns Microsoft Office; one of Microsoft’s biggest squandered opportunities – March 14, 2014
Apple makes the world’s most advanced operating system freeware – October 23, 2013
Apple’s new free OS X for Mac hurts Microsoft and the Windows PC industry in myriad ways – October 22, 2013
Apple exploits Microsoft’s confused hesitation on Office for iPad – October 22, 2013
Apple’s OS X Mavericks available today free from the Mac App Store – October 22, 2013
Apple releases next-gen 64-bit iWork and iLife apps for OS X and iOS; free with new Macs and iOS devices – October 22, 2013