Why Apple will benefit from a larger iPhone

“Okay Apple, you’ve held out long enough,” Chris Neiger writes for The Motley Fool. “But now it’s time to introduce a larger iPhone.”

“The move to bigger smartphones is no longer just a passing trend, though the term ‘phablet’ hopefully is. According to IHS, shipments of phones larger than 4.5 inches were expected to hit 431 million by the end of 2013, up from 99 million in 2012,” Neiger writes. “As reported by Barrons, Brian Marshall from ISI Group recently released an investor note saying there could be a “massive” upgrade cycle for current iPhone users when Apple releases two new rumored iPhone sizes, a 4.7-inch and a 5.5-inch. But he’s not the only one projecting a larger iPhone. The Wall Street Journal has said that two bigger iPhones, with screens larger than 4.5 inches and bigger than 5 inches, will be released in the second half of the year.”

“Adding two bigger screen sizes would certainly drum up increased interest among current iPhone users and could even lure some Android users away. Either way it’s a win for the company,” Neiger writes. “Apple can tap into the larger screen size trend, keep current users happy, and hopefully increase its growth in a saturated market.”

Read more in the full article here.

MacDailyNews Take:

MacDailyNews iPhone screen size poll
Source: MacDailyNews

Related articles:
ISI: Apple on cusp of ‘the mother lode of all Apple upgrade cycles’ – March 17, 2014
Apple’s iPhone 6 will be a monster – March 10, 2014
Apple’s 5.6-inch phablet won’t have ‘iPhone’ branding – report – February 19, 2014

17 Comments

  1. I don’t mind a 5″ iPhone. But I have big hands. (No, I’m not implying anything!)

    What’s amusing is the constant insistent drumming drumming drumming that big fat phablets is some sort of massive market that demands attention and Apple must be so stupid for not noticing the massive profit incentive, blahblahblah. It’s NOT a massive profit incentive. It’s a niche market. It’s going to stay a niche market. It’s not going to be any massive source of profit for anyone.

    The practicality of creating a larger screen while maintaining Retina quality, as well as the ramifications upon the development of compatible software are also conveniently ignored in these silly articles. It’s TECHNOLOGY folks. That means it has technological aspects that must be addressed. Authors acting as ignorant newbies to technology in these articles shouts out their ignorance as well as their insincere attitude toward their art/work. They’re not doing their job.

    Perhaps we should sort these articles into two piles:
    1) Technologically literate.
    2) Marketing oriented, technologically illiterate.

    Take pile #2 and burn it.

  2. A bigger iPhone will do nothing, if Apple offers a 5s and a bigger screen 6 most will choose the smaller screen, this is where Steve Jobs will be missed sometimes you have to say no.

    Look at the 5c most just wanted the best iPhone not the cut rate one, and if the 5 had been offered if would have out sold the 5c too. Plastic just sucks even from Apple.

    And one more thing if Apple offers a size increase for the iPhone 6, there are limits to the ultimate size that a cell phone can be. I hope Apple is prepared to say no in the near future.

    1. Sadly saying no to larger screens has cost them big time and buyers who will never come over or back to them. SJ could be stubborn and sometimes got it wrong, I had hoped that since his passing others would have seen this particular error rather sooner than they did. This is woefully late to enter an area that now represents around half the market. Recognise mistakes and fix them.

      1. Look at the earning reports not costing Apple anything. Like saying Apple needs a removable battery, flash, or USB, no they don’t the earnings (actual profit says otherwise).

  3. I know a lot of people who got the Samsung Galaxy S3 or S4 solely because of the size difference. None of them are happy with it, other than the size.

    I know this is anecdotal, but I think Apple could bring a lot of people back with a larger iPhone.

    There’s also seems to be demand for a smaller iPhone, so the real win would be to have two sizes that are otherwise in spec-parity.

    What I’d love is if Apple could convince the carriers to do dynamic account activation switching for free (or one time registered price that was reasonable).

    That would allow me to buy both new iPhones and switch between whichever one I wanted at any given time. Extend this to the iPads with new models having voice, and there would be times when I’d just take my iPad mini with me as my phone (like in my car).

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