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Apple devices dominate ‘TV everywhere’ in U.S.

“Apple dominates ‘TV everywhere’ — a buzzword coined by Time Warner Cable in 2009 to describe the “authenticated streaming” concept pioneered a few years earlier by ESPN,” Philip Elmer-DeWitt reports for Fortune.

“The pitch to viewers is simple: Pay your monthly cable or satellite TV bill, and we’ll let you watch our content on just about any device that has a screen and a connection to the Interne,” P.E.D. reports. “In a chart-packed publication issued Monday, the folks at Adobe Digital Index reported that 47% of legally streamed TV shows last quarter were watched on an iPhone, iPad or iPod. Add the 7% viewed on a Mac, and Apple’s share of the total streamed video market in Q4 2013 rises to 54%.”

P.E.D. reports, “Note that the data are for the U.S. only; China is not included. Nor, apparently, is Apple TV.”

Full breakdown of “TV everywhere” requests by OS/Device in the full article here.

[Thanks to MacDailyNews Reader “Ellis D.” for the heads up.]

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