“I really wanted to like Yukari Iwatani Kane’s new book about Apple, Haunted Empire: Apple After Steve Jobs,” Yoni Heisler writes for TUAW. “Based on over 200 interviews with current and former executives and other industry insiders, I was anticipating an intriguing look behind the secretive walls of 1 Infinite Loop. More so, I was hoping to gain a more nuanced view as to how Apple has in fact changed with Tim Cook at the helm.”
“To my dismay, the book failed to deliver on all counts,” Heisler writes. “It’s overwhelmingly clear that Kane starts with the preconceived conclusion that Apple’s best days are behind it and cherry-picks facts and anecdotes to support her thesis. In doing so, the book is rife with bizarre leaps of logic, misleading claims, and what I can only imagine were purposeful omissions of fact. The end result is a disjointed read without a whole lot of meat or new information.”
“What really bothered me most about the book were the sheer number of misleading inferences Kane subtly presents in an effort to factualize what were ultimately her own opinions,” Heisler writes. “Ultimately, Kane’s anti-Apple bias is so prevalent that it works to taint the entirety of the book.”
Read more in the full article here.
MacDailyNews Take: The title of the thing rather blatantly hints that it’s a contrived POS hit piece.
Charles Arthur reviews ‘Haunted Empire: Apple After Steve Jobs’ – Great title, bad book – March 11, 2014