“Apple kicked off five days of free music Tuesday night with performances by London Grammar, Imagine Dragons and Coldplay. After seven years in London, it was Apple’s first iTunes Festival in the U.S.,” Jim Dalrymple reports for Fortune.
“Before the concert I had a rare opportunity to sit with Eddy Cue, Apple’s Senior Vice President for Internet Software and Services, and ask him what took so long,” Dalrymple reports. “‘I wasn’t sure we would ever bring it to the U.S.,’ Cue said. ‘We have something so special at the festival in London that you had the feeling that if you did it anywhere else, it just wasn’t going to be quite good enough. You have to have the right place. The combination of Austin, which has a culture of music, and this venue is fantastic — it’s made for music.'”
“Having been to iTunes Festival U.K., I know exactly what Cue is talking about — the buzz and electricity surrounding an iTunes Festival is incredible,” Dalrymple reports. “I experienced that same intensity at this event, which was timed to coincide with Austin’s big South by Southwest (SXSW) festival, an annual film, music and interactive technology jamboree that’s nearly outgrown the city.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]
Related articles:
Apple TV updated with revamped channel for upcoming iTunes Festival at SXSW 2014 – March 9, 2014
Apple bringing iTunes Festival to US for first time at SXSW 2014 – February 19, 2014
Coldplay was just that — cold — wish they woulda found a little play time outside of the studio before taking the SXSW stage… oh well.
Never understood SXSW – I feel like what it has become is not what it was intended to be. Not a bad thing, but just kind of a strange transformation over the years into a mix of music/tech/entertainment, which are not groups that typically party together.
i live in austin. sxsw used to be more regional, smaller, mostly just music. now, it’s everybody, even the japanese are here which i love btw and films, interactive and the one thing i personally don’t like much is that now, bands are playing here that are already well established. in the past, i always thought of it as up and coming bands but, at least the big name established groups are just one attraction among lots, so, kinda brings them down to earth a bit.
Yo Eddie! When are you going to fix iBooks for Mac? It’s a fracking disgrace. Get your fat ass cracking. And tuck your shirt in lard features.
You know things are getting bad when this is one of the more articulate commends on MDN lately.
I come here to read how the comments relate to the articles, largely for entertainment. It’s kind of fun to watch it, more often than not, degrade into partisan bickering. Lately, though, it has gotten difficult to read even for that value as a result of the semi-literacy of the the commenters. It’s sad, really.
I totally feel that, and it is why I return to this site a lot. When I consider viewing a movie, I check out the reviews. It’s fun. Almost the same thing with MacDailyNews, except that sometimes a shooter appears in the school auditorium, spoiling commencement for everyone.
In a manner of speaking.
Miscued, thanks SO much for your wonderful insights and the depth of your thinking on the topic of iBooks.
Would you like me to give you an atomic wedgie? I have a very light five fingered touch.
What a repulsive way to “join the conversation.”