“At Apple’s recent shareholder meeting, CEO Tim Cook told his audience that Apple TV brought in $1 billion in revenue in the last fiscal year and said that Apple TV is now more than a hobby,” Tim Bajarin writes for TIME Magazine. “That means Apple sold about 10 million Apple TV boxes during this time.”
“The best way to think about the future of Apple TV is as a platform for Apple to deliver new content, apps and services aimed at the living room. To Apple, the TV is just another screen to be used to access these services and apps,” Bajarin writes. “In his biography of Steve Jobs, author Walter Isaacson quotes Jobs: ‘I’d like to create an integrated television set that is completely easy to use,’ he told me. ‘It would be seamlessly synced with all of your devices and with iCloud.’ No longer would users have to fiddle with complex remotes for DVD players and cable channels. ‘It will have the simplest user interface you could imagine. I finally cracked it.'”
“Since this news was revealed in the book, many people have been in a tizzy over what Apple has planned for Apple TV. Although Jobs does mention an integrated TV set, I think Apple’s real focus is on creating a powerful box that sits outside the TV and works with hundreds of millions of existing TVs. I believe this type of device is at the heart of Apple’s TV business model,” Bajarin writes. “With this in mind, here are the things Apple has to have in place before it launches any new Apple TV.”
Read more in the full article – recommended – here.