SXSW deploys iBeacons to improve attendees’ experience

“On top of the many uses for iBeacons we’ve seen in retail environments, event organizers are another group that have started taking advantage of Apple’s new Bluetooth tech recently,” Jordan Kahn reports for 9to5Mac. “”

The MLB is deploying them in stadiums to send notifications to baseball fans, CES hosted an iBeacon scavenger hunt this year, and today,” Kahn reports, “we’ve found out the upcoming SXSW festival where Apple is hosting its latest iTunes Festival will also be using the technology.”

Kahn reports, “Eventbase, the company that has been building the official SXSW festival app for a few years now reached out to let us know it will be deploying some iBeacons around the event this year to improve the experience… The features will be available for iPhone users that have downloaded the official SXSW GO app from the App Store. For those at the event, Eventbase is running daily iBeacon™ Tours to show off the technology.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]


  1. That sounds like a fun and useful application of iBeacon.

    After recently learning a bit about the potentially poor security of Bluetooth LE, I’m a bit concerned about Apple’s implementation. But theoretically, iBeacon is just a data push system, which would make it harmless. As such, I expect it will go well.

  2. I think the benefits of iBeacon is not fully appreciated by the market. This is really an internal GPS system. We need visionary developers and companies to take advantage of this and help their customers.

    Say goodbye to those old shopping mall maps with “You are here” markers. Say goodbye with customer Info booth to help people find a particular item/place/store in any large location building complex such as sporting events, shopping malls, museums, concert halls, etc… Say goodbye to paper based guides, or audio tours where users have to type a number.

    The list of opportunities goes on.

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