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NPD: Apple iPhone led 2013 US consumer smartphone sales with 45% share

“With more than 120 million smartphones sold in the U.S. in 2013, Apple’s iPhone accounted for nearly half of those, taking a 45 percent share in its home market last year, new data released by the NPD Group on Thursday reveals,” Neil Hughes reports for AppleInsider.

“The research firm’s latest Mobile Phone Track shows that of 121 million smartphones sold last year in America, the iPhone accounted for 45 percent, making Apple the largest smartphone maker in the U.S. Overall smartphone sales were up 21 percent year over year,” Hughes reports. “Apple’s overall share was up slightly from 2012, when the company commanded a 44 percent share of the market. Second-place Samsung also saw it share gain slightly, from 24 percent in 2012 to 26 percent in 2013.”

“Apple’s iPhone proved more popular among smartphone users who earn more than $100,000 per year, taking a 33 percent share among those buyers compared to Samsung’s 18 percent,” Hughes reports. “And Samsung’s lower-priced options proved more popular than the iPhone for those who earn $60,000 or less in the U.S.”

Read more in the full article here.

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