“Apple Inc. will open its first Latin America store tomorrow in Rio de Janeiro, featuring the highest-priced iPhone of all nations listed on its website,” David Biller reports for Bloomberg. “Apple’s 16-gigabyte, contract-free iPhone 5s will sell for 2,799 reais ($1,169) in Brazil. That compares with $649 in the U.S. and 5,288 renminbi ($872) in China. ”
“Brazil marks the 15th country where Apple operates its own stores,” Biller reports. “The new outlet is at Multiplan Empreendimentos Imobiliarios SA (MULT3)’s VillageMall in Rio’s coastal Barra da Tijuca district, which will be the main stage for the 2016 Summer Olympics.”
MacDailyNews Note: Also the host country of the 2014 FIFA World Cup.
“Apple’s 16-gigabyte iPad 2 with wireless in Brazil will sell for 1,349 reais ($564), versus $399 in the US.,” Biller reports. “‘Over 50 percent of the people in countries like China and Brazil that are buying an iPad don’t own an Apple product,’ Tim Cook, Apple’s Chief Executive Officer, said last February at the Goldman Sachs Technology and Internet Conference. ‘So this is a huge thing for us to go out and show people what Apple is, to introduce them to the company.'”
Read more in the full article here.
MacDailyNews Take: When you’re in Brazil, you’re not in Texas anymore, you’re in Taxes.
(Exchange rates might also be a factor, too.)