“Some three fifths of more than 2,000 iPhone users questioned in a survey said they would always [upgrade] to Apple’s latest iPhone,” Matthew Sparkes reports for The Telegraph.
“When asked why they would not consider a different phone 78 per cent claimed they ‘couldn’t imagine having a different type of phone now.’ Just over half, 52 per cent, said that they had just been ‘really impressed’ with the iPhone,” Sparkes reports. “Some 54 per cent of respondents said they had previously owned an earlier version of the handset and, when asked why they had bought a second, 37 per cent said it was because they were used to the iOS interface. Another 28 per cent simply said it seemed to be the best phone for them at the time of switching, whilst 25 per cent said it was due to the fact friends and family members had iPhones and they wanted to retain Apple-specific features such as Facetime.”
“The survey revealed that 17 per cent of respondents had switched to their current iPhone from a BlackBerry, 14 per cent from a Nokia, nine per cent from a Samsung, four per cent from an HTC and just two per cent from a Sony Ericsson handset,” Sparkes reports. “Roshan Bholah, founder of SIMOnlyContracts.co.uk, which conducted the survey, said: ‘It’s really interesting to discover this blind loyalty amongst iPhone users – they’ll no longer consider other mobile phones on the market, purely because they trust Apple and perhaps like being associated with the brand. ‘However, the old saying ‘if it ain’t broke, don’t fix it’ could ring true here, as it’s clearly a case of them having a positive experience with the handset. It’s ultimately the loyalty all brands hope to achieve with their customers – old and new.'”
Read more in the full article here.
MacDailyNews Take: Apple product users’ loyalty is anything but “blind,” thanks. We are loyal to Apple products because of the myriad superior experiences they offer over inferior knockoffs, assorted also-rans, and putrid road kill.
Fact: Apple’ iPhone is even #1 in customer satisfaction in South Korea. Roshan, do you really think the citizens of a country that’s derisively called “The Republic of Samsung” haven’t already tried and rejected Samsung’s iPhone knockoffs? Come on, get real.
Customer satisfaction breeds clear-eyed loyalty.
iPhone dominates Android in smartphone loyalty – August 23, 2013
Apple’s iTunes Store tops Netflix, Amazon, HBO GO, Hulu Plus in customer satisfaction – August 6, 2013
Apple iPhone No. 1 in customer satisfaction in South Korea – July 2, 2013
Survey shows exceptionally strong consumer interest in an Apple ‘iWatch’; iPhone dominates in customer satisfaction – April 19, 2013
J.D. Power: Apple ranks highest in smartphone customer satisfaction for 9th consecutive time – March 21, 2013
Apple dominates smartphone OS satisfaction survey – January 18, 2013