“Apple is trying to tap into the billion-dollar industry of health and well-being monitoring, which is currently dominated by Sony and Fitbit,” Michael Yoshikami, CEO and founder of Destination Wealth Management, writes for CNBC. “This is an encouraging sign of innovation at the company, something many question whether Apple possesses or not now that Steve Jobs is no longer at the helm.”
“There’s no room for a meek effort here. They’ve got to do something bold that is a game-changer,” Yoshikami writes. “Apple needs that now more than ever.”
Yoshikami writes, “Apple needs to do three things to regain their reputation for innovation:”
1. Present to the marketplace new products in untapped segments (such as TV, payment mechanisms, and health-tracking devices)
2. Deliver a next-generation iPhone that isn’t just evolutionary but instead contains meaningful technological advances such as the fingerprint scanner included in the iPhone 5s.
3. Paint a clear vision as to their view on the emergence of new technology and how it will be incorporated into products.
Yoshikami writes, “I believe Apple will shock skeptics and demonstrate in 2014 that innovation is alive and well at the company.”
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