Yoshikami: Three things Apple needs to do right now

“Apple is trying to tap into the billion-dollar industry of health and well-being monitoring, which is currently dominated by Sony and Fitbit,” Michael Yoshikami, CEO and founder of Destination Wealth Management, writes for CNBC. “This is an encouraging sign of innovation at the company, something many question whether Apple possesses or not now that Steve Jobs is no longer at the helm.”

“There’s no room for a meek effort here. They’ve got to do something bold that is a game-changer,” Yoshikami writes. “Apple needs that now more than ever.”

Yoshikami writes, “Apple needs to do three things to regain their reputation for innovation:”

1. Present to the marketplace new products in untapped segments (such as TV, payment mechanisms, and health-tracking devices)
2. Deliver a next-generation iPhone that isn’t just evolutionary but instead contains meaningful technological advances such as the fingerprint scanner included in the iPhone 5s.
3. Paint a clear vision as to their view on the emergence of new technology and how it will be incorporated into products.

Yoshikami writes, “I believe Apple will shock skeptics and demonstrate in 2014 that innovation is alive and well at the company.”

Read more in the full article here.


  1. Apple doesn’t do the vaporware gimmick—announcing big things ahead of time, hyping features that don’t exist. They refine and refine, then refine again. Then they do a non-hostile takeover of an existing market by being better.

  2. There were two bushmen in Africa who were out hunting gazelles in the African savannah. Suddenly one of the bushmen spots a lion in the bush and takes off running.

    The other bushman shouts after him, “You’ll never outrun the lion! He’s too fast for you!”

    The bushman who has taken off running said, “I don’t have to outrun the lion. I just have to outrun you.”

    That about sums up Tim Cook’s Apple. Cook’s emphasis is on manufacturing efficiency, not innovation. Apple is not running to win the race, but to just about stay ahead of the chasing pack.

    You need a visionary to innovate. He’s currently six feet under.

    1. Your problem, BLN, is that you are binary in your thinking. Off or on, good or bad…there is no middle ground for you.

      Tim Cook was an important member of the Apple management team when SJ was still with us. And SJ was inarguably the heart of Apple at the beginning and after his return in 1997. But, when SJ was laid to rest, the entire company was not buried with him. There are many people still trying to do their parts to keep SJ’s vision alive and prospering. It is the job of Tim Cook and the rest of the management team to nourish this vital spark of innovation within the company and to grow and come together as a management team to help fill this void to the extent that is possible.

      You are, in a sense, the anti-Jobs. You keep talking about what isn’t being done, what can’t be done, what won’t be done. SJ focused on the positive – what might be possible given the right mix of talent, technology, and hard work. Those elements are still in play at Apple, whether you believe it or not.

        1. It could work…

          But if Apple ever announces that iDevices are cost-free and advertising-free, then announce record income for the quarter, don’t start cheering. You can be sure the nice people at NSA have insisted on buying your devices for you.

  3. I wish all these wealth management people could invent something new to write about.

    Just like Yoshikami believes in Apple, I too believe in things:

    1. The sun will come up tomorrow.

    2. We will always pay taxes.

    3. No one gives a damn about my beliefs.

    Does that make me a wealth management genius?

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.