Apple CEO Tim Cook’s brilliant move

“A long time ago in a galaxy far, far away, I was a staunch Apple (AAPL) bear,” Ashraf Eassa writes for Seeking Alpha. “However, over the last year I have become increasingly impressed with the quality of Apple’s management team even post-Jobs as well as the company’s commitment to product innovation. These guys are the “real deal” and I think that the fears that I once had that Apple would become the next RIMM/NOK have all but subsided for me.”

“Folks, Apple is the real deal,” Eassa writes. “It has staying power, it has a powerful brand, and most importantly, it has a management team with great heads on their respective shoulders.”

MacDailyNews Take: Welcome to reality, Ashraf!

“In the news, you likely saw that CEO Tim Cook announced that Apple had bought back a whopping $14 billion worth of Apple shares since the last earnings report,” Eassa writes. “While I’m not a fan of buybacks that are not timed strategically, I think Cook and his finance team did a wonderful job of timing it properly and getting the point across.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Carl H.” for the heads up.]

Related article:
Apple buys back $14 billion shares in two weeks – February 6, 2014

34 Comments

      1. Someone actually graded my question? I see it was a terrible question too.

        Was it because you had to fetch a link? (Ego) Or was it the jizz facial?

        Or is it haters/bullies, hmmmm?

        Occam’s Razor is dull today.

    1. He’s abby-normal.

      He’s sucking up to Apple at the end of a long weekly news cycle.

      He’s already factored in the odds of rebuke come Monday morning and is now laying the ground work for understanding how Apple really works.

      He’s turning into a Fanboy. The honeymoon will be over soon enough but until then we’ll have to endure his gushing for a while longer.

  1. This idiot is blowing smoke up Tim’s ass. Unfortunately there is NOTHING in the coffers for this year and Apple is going down. Unfortunately Apple was Steve Jobs. Steve is dead and so is Apple. This is just freaking reality people. An iWatch? JHC they killed the nano that was a cool watch. They have NOTHING. /s or /? we all hope it it /s

    1. The iPod nano could be a cool watch, but unfortunately the watch bands for it were monstrously bulky.

      You know nothing of Apple’s plans for this year, so go away.

  2. I’m not sure Icahn has come across too many CEOs like Cook.

    I’m enjoying this match: Icahn tweets like a squeaky wheel and buys another $500 million of AAPL, Cook quietly buys back $14 billion in stock at pullback prices. Cook, CalPERS and other long-term shareholders will carry the day.

    1. Exactly. Let Icahn blow his smoke, rattle his dull saber, and eventually either sell or buy like all other investors do. Apple doesn’t need him, and frankly would love to be rid of him.

  3. What I remember is, Steve Jobs gave Wall Street the opinion he was a barefooted hillbilly hippy, who eschewed shoes and ties and always smelled of curry.

    He was many things, but most fortunate to have found friends in Avi Tevanian and Tim Cook, who were geniuses in their own right; Avi for his wiki-mind and Cook for his logistical prowess, and by logistics I mean everything from building the infrastructure for Quality control, centralized libraries, communications networks, mercantile, training, boats and factories and trains, retail, support services, ad nauseam!

    If Apple’s management is efficient in every way, it’s because of Cook’s leadership and as shareholders, we owe a great deal to Steve Jobs for not letting Cook out of his sight.

    Go AAPL!

  4. What nobody has seemingly noticed is how Apple is slowly moving production back to the U.S., particularly the new Mac Pro. The manufacturing techniques and processes Apple had to develop and implement are astounding. And what no one has talked about is that Apple is quietly laying the groundwork to return production of more products to the U.S., but by the extensive use of robots and advanced production techniques so it does not need to rely upon tens of thousands of Chinese to assemble products.

    This will not only give U.S. workers jobs, but it will eventually make Apple non-reliant on Chinese labor to make its products. It will also make Apple independent of the looming labor demands from Chinese workers, as well as companies like Foxconn creating bad PR for Apple with safety issues.

    1. Clarify what you mean by, “nobody”.

      Present MDN members excluded, what you mean is the Tech press isn’t making it easy for the mainstream media to celebrate this move by Apple.

      Could it be because the Tech Press has been “swift boating” Apple over their ‘negligence in the slave-labor camps’ in Asia?

      Now that Apple is phasing in US manufacturing, it’s time 60-Minutes, et. al, began doing feature-length stories about this transition.

      This should be big news in a country where so many people are out of work. Perhaps this will be the catalyst that will embolden this do-nothing Congress to develop major incentives for companies to bring the jobs and their offshore purses back into the fold.

      The balls are in your court Congress!

      1. Apple in fact are expertly subverting some of their most histrionic critics with this strategy, which can’t have been cheap, but it seems a determined effort to both move the industry forward at a rapid clip whilst sidelining the loose axis of neo-Luddites, environmentalists and human rights advocates. I hope to hell that in twenty years we’ll be talking about robot unions and rights. I’ll be representing Siri in court.

    1. If you have to ask, you won’t understand the answer.

      The short answer is, seeking alpha has distribution partnerships with MSN Money, CNBC, Yahoo Finance, MarketWatch, Nasdaq and TheStreet.

      They’re all in collusion to shape capitalism in the United States, in spite of the weather!

  5. “I think that the fears that I once had that Apple would become the next RIMM/NOK have all but subsided for me.”

    That sentence reads much differently today than it did just a few years ago.

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