“The headline from the Wall Street Journal’s wide-ranging interview with Apple CEO Tim Cook was that the company had repurchased $14 billion worth of its own stock in the past two weeks alone,” Mark Rogowsky writes for Forbes. “‘It means that we are betting on Apple. It means that we are really confident on what we are doing and what we plan to do,’ he told the Journal.”
“But forget the financial engineering for a moment; that was easily the least interesting thing Cook had to say,” Rogowsky writes. “Instead, what Cook did talk about that matters to Apple shareholders and supporters was three things (1) the company will launch products in new categories this year (2) despite Apple’s track record, it isn’t opposed to making large acquisitions and (3) the company has a very different take on market share than what a lot of people believe and isn’t ceding ground to anyone.”
Read more in the full article here.
Apple CEO Tim Cook: ‘There will be new categories; we’re working on some really great stuff’ – February 7, 2014
Apple buys back $14 billion shares in two weeks – February 6, 2014