“Back in 2012, a few months after Steve Jobs died, newly crowned CEO Tim Cook told analysts that Apple had some amazing products in the pipeline,” Kate MacKenzie writes for PixoBebo. “We waited until 2013 and Tim Cook said the same thing. Amazing products are coming. Now it’s 2014 and guess what? Tim Cook’s song is the same. Amazing products are coming.”
“Either Cook believes that products with modest upgrades constitute amazing products in the pipeline or he’s biding his time until the company’s inherent vision catches up with technological capability,” MacKenzie writes. “Apple hasn’t released a product roadmap and other than the Mac Pro, nothing really new and different since the iPad in 2010.”
“The company that always seems to Think Different might be leaving clues,” MacKenzie writes. “Apple hired Dr. Michael O’Reilly, former CMO and EVP of Medical Affairs at Masimo. Think health products. Former CEO of Yves Saint Laurent is now Apple’s VP of special projects. Think wearable devices. Apple also hired Ravi Narasimhan from a health sensor company, and Nancy Dougherty a highly touted engineer whose products include health monitoring equipment. Think medical devices.”
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