“The biggest tech religion is the Church of Apple, with countless blogs defending its every move, regardless of whether it’s a good one,” Walt Mossberg writes for Re/code. “Some carry a sort of permanent sense of suspicion from the old days of the 1980s, when using a Mac was considered weird by many.”
“Apple cultists are often quick to question not just the judgment, but the motives and personal character of anyone who dares to question the company’s magic touch,” Mossberg writes. “And, because they can’t see any other way of thinking, they assume that if you praise or use an Apple product, you must have signed up for the whole religion.”
“Once, I was accused of being corrupt and lazy for writing a positive review of a new iPad, but having the temerity to list some of its downsides,” Mossberg writes. “One Apple fan site immediately called for me to resign.”
MacDailyNews Take: Hopefully Walt is now free from having to concoct and insert misguided tidbits of so-called “fairness” or “balance” into every, little, fscking thing he writes and can now simply review products forthrightly.
(In modern media, if Jesus Christ walked the earth today, for every sentence he uttered, an “opposing viewpoint” would have to be scrounged up and inserted as a “rebuttal” in order to achieve “fairness” or “balance.”
“Jesus said yesterday, ‘Love your neighbor.’ But, according to Janet Pistococle of the League of Neighbor Haters, this is ‘an outmoded school of thought’ and could, in fact, be dangerous.”
Some truths are self-evident. No religiosity or ginned-up “balance” necessary. iPads are vastly superior tablets for the vast majority of people and trying to elevate Kindles or any other piece of shit iPad wannabe anywhere near the level of iPad in order to, we guess, project some modern media sense of “balance” or “fairness” is nothing more, or less, than a disservice to your readers.
“The Church of Apple has begotten a serious group of Apple haters, similarly irrational and mean-spirited, who are quick to conclude that the only explanation for a positive review of an Apple product is a payoff,” Mossberg writes. “But there are other sects as well… One of my favorite minor sects is the Church of Real Business, which contends that the only platform suitable for real work is a tightly limited Windows PC. This ignores the fact that, every day, plenty of business is conducted, money is made, and products are invented by people using Macs, or Apple or Android mobile devices.”
Read more in the full article here.
MacDailyNews Take: Alternate headline: Mossberg goes full Dvorak.
Hey, when you’re launching a brand new website [Recode.net, check it out today!], puking out a triple dose of industrial strength hit-whoring is a prescription some simply can’t resist. “The Church of Apple” is so classic, it’s quaint… no, it’s more: Timeless. Just like you, Uncle Walt!
Congrats on the new site, Walt!
The Wall Street Journal and Walt Mossberg agree to mutually separate – September 19, 2013
Mossberg reviews Amazon’s tiny-screen Kindle Fire: Frustrating, clunky, much less capable and versatile than iPad – November 16, 2011
What’s wrong with Walt Mossberg? – October 22, 2009