Calling it a “revolutionary product,” The Wall Street Journal’s Walter S. Mossberg says of Apple’s new US$69 Magic Mouse, “It’s the first mouse I’ve seen whose entire surface acts like a laptop trackpad, and allows fingertip multitouch gestures for scrolling and flipping through lists, photos and Web pages on the screen, while still performing traditional cursor movements and clicking. This mouse comes with the new iMac and will be usable on most other Macs as well, once Apple offers a software update for them. It worked well for me.”
As for Apple’s new iMacs and MacBook, Mossberg reports, “I’ve been testing these new computers for a few days, and I can recommend both… The new iMacs have spectacular screens that are larger and sport much higher resolutions than those on their predecessors. They also add more memory capacity, bigger hard disks and faster processors… The new $999, 13″ MacBook now includes most of the key features of the similar-sized MacBook Pro, which costs $200 more. These include a large multitouch trackpad, significantly enhanced battery life, and a brighter screen. Despite its lower price, the lowly MacBook comes with a 56% larger hard disk (250 gigabytes versus 160) than the Pro model.”
Full review here.
MacDailyNews Take: In the full “review,” Mossberg seems hell-bent on fabricating a Microsoft revival of sorts – whether it’s warranted or not (it isn’t). This is the first new Mac review of Mossberg’s that we can remember which fails to mention Mac OS X or Mac-only software advantages (iLife, for example) and, not only that, but Mossberg feels compelled to tack on this conclusion: “These new models now round out a full line of refreshed Macs, but they will face stiff new competition from a horde of PCs running the new and better version of Windows.”
Oh, did we mention, that Mossberg opened his review of three new Apple products with, “This is the week when Microsoft finally starts selling Windows 7, its much-improved successor to the disappointing Vista version of Windows. PC makers, who have suffered from Vista’s poor reputation, will begin touting models that come with Windows 7, which I praised in a detailed review earlier this month.”
Detailed bullshit is still bullshit, Walt.
Also, in the midst of his Apple product review, Mossberg also threw in this helpful talking point: “Though both new Macs sport important improvements, they are evolutionary, not revolutionary, and neither follows the industry trend toward bargain-basement prices. The MacBook is still $999, and the iMac still starts at $1,199, though the company is giving users more power and features at those same price points. You can pay much less for laptops and desktops from competitors like Dell and Hewlett-Packard.”
The PC industry trend is helplessly watchin Apple’s Mac sales growth lap them repeatedly, Walt. (Please see: Windows PC box assemblers’ margins squeezed as Apple rakes in stellar profits – October 21, 2009.) Hey, do you intend for your reviews to come off like you’re working for the PR departments of Microsoft, Dell and HP? If so, good job. If not, maybe you should have someone sane vet them before they’re published.
Do you think MacBooks and/or iMacs are overpriced for what they offer, Walt? If so, come out and say it. Leave out the Dell and HP ads if you value your credibility.
We fear that Mossberg has finally lost his shit. Lately, he seems to totally forget that Windows 7 still has its crappy Registry, still rots over time, still quaintly requires defragging, still faces huge malware threats, etc. Ignoring Windows’ crumbling foundation while overly praising its new paint job doesn’t mean that you’re being fair and balanced, Walt.
Mossberg seems out of it; maybe not thinking as clearly as he usually does. Or maybe Jobs told him to get lost when Walt asked for a tablet prototype to test three months early? Whatever the problem is, either snap out of it, Walt, or pass the baton entirely to Katie lest you savage your good reputation. Based on your most recent work, Walt, Boca’s calling loudly.
What’s wrong with Walt Mossberg’s Windows 7 review? – October 09, 2009
Mossberg reviews Windows 7: Apple’s Mac OS X still better – but not by much – October 08, 2009
CNET conducts Mac OS X Snow Leopard vs. Windows 7 smackdown: Mac OS X Snow Leopard wins – October 22, 2009
Apple COO Cook: ‘Windows 7 is just another opportunity to remind everyone to switch to a Mac’ – October 21, 2009
Shrewd Apple obliterates Microsoft’s Vista service pack, er, ‘Windows 7’ launch – October 20, 2009
Infoworld: Mac Lust; Microsoft Windows 7’s faux-Mac experience may drive users to the real thing – October 19, 2009
Washington Post: Windows 7 is no Vista, but it’s still just Windows and certainly no Mac OS X – October 16, 2009
Apple’s Mac OS X Snow Leopard consistently beats Windows 7 in performance tests – October 16, 2009
Apple gearing up to capitalize on Microsoft’s Windows 7 launch – October 15, 2009
Apple unconcerned about Windows 7 release: ‘At the end of the day Windows 7 is still just Windows’ – October 15, 2009
Stats show Apple immune to impact of Windows 7 release – October 12, 2009
Study finds Microsoft Windows 7 boots slower than Vista – October 09, 2009
What’s wrong with Walt Mossberg’s Windows 7 review? – October 09, 2009
What’s wrong with Windows 7 – October 08, 2009
Same old, same old: Microsoft’s Vista service pack, er, ‘Windows 7’ allows remote BSOD attacks – September 08, 2009
Microsoft’s Vista service pack, er, ‘Windows 7’ can’t compete with Apple’s Mac OS X Snow Leopard – August 26, 2009
Leave the Snow out of this: Windows 7 lags behind Mac OS X 10.5 Leopard – August 25, 2009
Apple Snow Leopard easier to install, costs less than Microsoft Vista service pack, er, ‘Windows 7’ – August 13, 2009
Move to Windows 7 will be tough for millions, so now’s the time to get a Mac – July 24, 2009
Microsoft admits Windows 7 will not save PC market – June 10, 2009
What’s ‘new’ in Microsoft’s Vista service pack, er, ‘Windows 7’ is old in Apple’s Mac OS X – May 07, 2009
Windows 7 looks to be sequel to Vista; 83% of businesses will not be upgrading until at least 2011 – April 13, 2009
Microsoft’s ‘ugly, painful’ Windows 7 upgrade path could drive smart IT pros to Apple’s Mac OS X – February 25, 2009
A recent Mac switcher’s take on Microsoft’s Windows 7: UI remains largely unchanged from Vista – January 27, 2009
Massive Windows virus continues rapid spread, also affects Vista, Windows 7; Macintosh unaffected – January 21, 2009
InfoWorld: Windows 7 is really just lipstick on the Vista pig – October 29, 2008
Microsoft previews Mojave, er, Windows 7; unceremoniously dumps ‘Vista’ name – October 29, 2008
Microsoft to spend record amounts to market Vista service pack, er, ‘Windows 7’ – October 28, 2008
Microsoft CEO Ballmer says Windows 7 is Vista, just ‘a lot better’ – October 17, 2008
The Motley Fool’s Bylund: Windows 7 demo shows Microsoft is officially out of ideas – May 29, 2008
Gates, Ballmer preview Windows 7: Multi-Touch and a Dock; Steve Jobs must be so proud – May 28, 2008