“A study of how older teenagers in eight countries use social media has found that Facebook is ‘not just on the slide, it is basically dead and buried,'” Matthew Sparkes reports for The Telegraph. “Professor Daniel Miller of University College London, one of the researchers working on the project, said in a blog post: ‘Mostly they feel embarrassed even to be associated with it.'”
“[Miller says], ‘This year marked the start of what looks likely to be a sustained decline of what had been the most pervasive of all social networking sites. Young people are turning away in their droves and adopting other social networks instead, while the worst people of all, their parents, continue to use the service,” Sparkes reports. “‘What appears to be the most seminal moment in a young person’s decision to leave Facebook was surely that dreaded day your mum sends you a friend request,’ [Miller added.]”
Sparkes reports, “The Global Social Media Impact Study, which was funded by the European Union, observed 16- to 18-year-olds in eight countries for 15 months and found that Facebook use was in freefall. Instead, young people are turning to simpler services like Twitter, Instagram, Snapchat and WhatsApp.”
Read more in the full article here.