Forbes reviews Apple’s iPhone 5c: The mid-range wolf disguised in polycarbonate

“While it is not quite a curate’s egg, Apple’s mid-range iPhone 5c is a well-balanced evolution of the iPhone 5 that makes some safe choices without endangering the brand,” Ewan Spence writes for Forbes. “There are some small improvements over last year’s iPhone 5 hardware, notably the update to iOS7. Apple has bundled even more first-party software to make the handset feature-rich out of the box. This is all wrapped up in the new colorful shells that make the iPhone 5c stand out in a retail sea of charcoal and white smartphones”

“Because the iPhone 5c can be marketed as a new smartphone, it’s a far more attractive handset to retail stores and consumers than a twelve month old iPhone 5,” Spence writes. “Battery life has been improved through a mix of software improvements and a slightly larger battery. There are the improved LTE frequencies that allow an iPhone 5c to work in more countries on 4G. That’s great for the frequent traveller who is looking to roam, but I get the feeling that’s not the target market for this handset . What it does offer is another saving for Apple, this time in distribution and management as more worldwide support means less SKUs to manage.”

“It might be a tough handset to recommend to power users, but for the majority of smartphone consumers, the iPhone 5c is a handset that’s going to offer a lot of functionality, especially with the subsidised pricing on offer. It’s more than competent and it’s going to be a steady seller,” Spence writes. “While it might not capture the imagination of many in the press it’s a very important handset for Apple. For the countless consumers and price sensitive shoppers the iPhone 5c will be their first Apple smartphone, and it’s a great smartphone to start with.”

Read more in the full article here.

MacDailyNews Take: The quality of Apple’s iPhone 5c is tough to fully appreciate until you’ve held the hard-cated polycarbonate beauty in your hand.

Related article:
Engadget reviews Apple iPhone 5c: A breath of fresh air that will be wildly popular this holiday season – September 18, 2013

11 Comments

  1. My GF finally got rid of her POS low end Android phone when the iPhone was available from Virgin Mobile. She loves it (obviously?) and now that I’ve been able to get my hands on it I really like it too. If I didn’t just have to get the 5s to replace my 4s I’d have been happy with a 5c. She even chose yellow.

    1. I have the 4s and have been planning to upgrade to the 5c, yellow being my choice as well. Colour matters more than Captain Marvel features to some of us, believe it or not.

    1. you’re too right:

      A “curate’s egg” describes something that is at least partly bad, but has some arguably redeeming features.
      In its original context, the term refers to something that is obviously and essentially bad, but is willfully described euphemistically as only partly bad—its supposed good features credited with undue redeeming power.

      1. “…the term refers to something that is obviously and essentially bad, but is willfully described euphemistically as only partly bad—its supposed good features credited with undue redeeming power.”

        Sounds more like a Samsung phone.

  2. I’d be pleased as punch with the 5c, but the main factor for the 5s in my case is the improved camera. It just boggles my mind what we can now do with these devices when it comes to still pictures and videos. Who’d have thought 20 years age we’d have these capabilities? I wonder if Steve did, that long ago.

    1. I was looking at photos taken in the 90’s and early 2000’s recently, and was shocked and horrified and what we let pass for consumer photography back then. With my 5s I never miss the shot and they always look good, often great.

  3. Ewan gets it. Even if the 5c “might not capture the imagination of many in the press,” on the whole consumers base their buying decisions on other factors than predictions as to how they ought behave, issued by self-regarded economic oracles.

    This wilful disregard of ‘experts’ strongly reminds me of a peculiar phenomenon observed in the Rotten Tomatoes movie rating system: once in a while a particular movie is uniformly panned by the critics but adored by everyone else. Clearly there is a large conceptual gap between the two groups, and that gap lays bare an underlying flaw in professionalism: hidebound thinking that tries to redefine reality to better service its own precepts.

    1. True. I am frequently intrigued by movies that garner both bad Rotten Tomatoes scores yet are 3.5-4 Star rated. I usually give more weight to the Star ratings because I’m pretty low-brow in my entertainment values.

      As for the 5c, the 5 was and could have remained a strong seller. As smartphones go, its hardware is by no means obsolete. I think Apple did a smart thing with the 5c by providing a clear second tier iPhone line. The colorful polycarb shells are fun and clearly reach out to demographic that values “fun and quirkiness” over cutting edge tech and prestigious form factor. People that don’t understand the popularity of the 5c are simply not in that demographic. The 5c demonstrates Apple’s recognition that one “size” (style) does not fit all. It’s definitely a declaration that we’ll see even expansion of the iPhone brand to meet the desires of more demographic subsets (most notably larger form factors). Soon, in addition to “There’s a App for That” we’ll be able to say “There’s an iPhone for You.”

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