“There’s growing speculation that Apple Inc. will roll out iPhones with bigger screens next year, a move that some experts say makes sense given trends in a steadily evolving mobile market,” Benjamin Pimentel writes for MarketWatch.
“In fact, Apple may not have any choice if the tech giant wants to stay competitive, some analysts say,” Pimentel writes. “‘We believe that screen size is becoming a more important feature to mobile devices given the inherent advantages for media and content consumption,’ Piper Jaffray analysts Gene Munster and Douglas Clinton told clients in a note last week. ‘We believe that screen size is one of the top two factors in consumers opting for Android devices over an Apple device in the U.S.'”
“‘The real reason is Asia,’ Cantor Fitzgerald analyst Brian White told MarketWatch,” Pimentel writes. “‘What’s happening over there is consumers prefer 4-inch to 5-inch screens. So Apple missed out on some market share opportunities. In the last 18 months, the trend of these 4-inch to over 5-inch screen sizes in smartphones has really accelerated.'”
Read more in the full article here.
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