“Retailers pushing their sales for Cyber Monday and the rest of the holiday season can take note of the pattern from Black Friday,” Andria Cheng reports for MarketWatch. “Brand-name electronics, led by Apple Inc.’s iPad — which graced the front page of several retailers’ Black Friday print circulars — were the hottest sellers.”
“At Wal-Mart Stores Inc and Target Corp., the iPad Mini 16GB and iPad Air 16GB were the top sellers, respectively, according to market research firm InfoScout, which tracked the spending of 50,000 in-store shoppers, mostly ages 21 through 55, on Thursday and Friday,” Cheng reports. “The various iPad products represented 18% of Target’s sales, said InfoScout CEO Jared Schrieber. The iPad Mini alone accounted for 6.5% of Wal-Mart’s sales on Black Friday. At Best Buy, Microsoft Corporation’s Surface 32GB tablet was the top seller, followed by Apple’s iPad 2.”
MacDailyNews Take: On Black Friday, Best Buy slashed the price of Microsoft’s Surface flop from $349 to $199. Even the terminally stupid suckers who fell for this one will gain a clue in short order. Get ready for a raft of Microsoft Surface returns in late December, Best Buy.
Cheng reports, “Online, price-comparison site PriceGrabber.com said its research also showed iPad Air and iPad Mini were the top searched items of the weekend since Thanksgiving.”
Read more in the full article here.
MacDailyNews Take: Walmart et al. How Apple gets rid of 16GB iPads.
Related articles:
Roughly 40% of Black Friday Apple iPads purchased by Android phone users – November 30, 2013
Black Friday: Shoppers snap up deals and Apple iPads – November 29, 2013