AT&T: iPad activations triple those of last year

AT&T has released the following statement:

iPad activations on AT&T increased more than 200% over the past three days compared to last year’s launch weekend, driven by consumer excitement around the new iPad Air and the popularity of AT&T Mobile Share, which lets customers add an iPad to their existing data plan for just $10 a month.

We also saw strong demand for AT&T Next, which offers customers an iPad for $0 down on the nation’s fastest and most reliable 4G LTE network. — Ralph de la Vega, president and CEO, AT&T Mobility

Source: AT&T Inc.

MacDailyNews Note: Last year, both the iPad mini with Wi-Fi + Cellular and fourth generation iPad with Wi-Fi + Cellular models started shipping two weeks after the Wi-Fi-only models hit on launch weekend, so the reception last year may well have been muted vs. this year when cellular iPad Air models debuted alongside the Wi-Fi-only models on launch weekend. On the other hand, the new iPad mini with Retina display is not yet available, so these are purely activations of iPad Air Wi-Fi + Cellular models about which AT&T is reporting.

Bottom line: “Triple” makes for a nice headline, but it’s impossible to compare iPad launch weekend 2012 vs. 2013 in any meaningful way.

5 Comments

  1. Only 200% more. The talking heads were expecting much more. Maybe 1,000% or … idiots!

    “Bottom line: “Triple” makes for a nice headline, but it’s impossible to compare iPad launch weekend 2012 vs. 2013 in any meaningful way.” However, if it were 90% or only 50% they would be comparing it to death!!!

  2. Went to the main Apple store near me yesterday. Bought my 64Gb silver Wifi only iPad Air. Lovely machine. There was a line-up for them in front of the store. They were basically out of cellular models. Luckily I only wanted a Wifi model.

  3. Unlike the iPhone 5S/C, Apple Stores are receiving much, much larger quantities of iPads, than they normally do. Still they are dependent on daily deliveries to satisfy demand.

    Look for unit sales during the December quarter >25 million.

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