Strangely, Apple abandons OS X Mavericks trademark in Canada

“With absolutely no explanation or reasoning, Apple abandons OS X Mavericks trademark in Canada,” Jack Purcher reports for Patently Apple.

“Was it a mistake by Apple legal or their Canadian agent Baker & McKenzie LLP?” Purcher asks. “Is it a Canadian issue or is it a sign of things to come for the trademark?”

Purcher reports, “The abandonment notice was officially published on October 28, 2013 in regard to trademark filing 1648792.”

Read more in the full article here.


  1. “Given Apple’s recent system and software announcements, it is clearly moving beyond the basic consumer tablet market and targeting the remaining personal computer users.”

    The takeaway from the article is this: iPad is not losing tablet market share to Android; it’s feasting on PC market share. In other words, iPad is becoming the new Personal Computer.

    1. Hannahjs, Apple iDevices have long ago, reinvented what personal computing is.

      There never was a tablet market honestly until iPad.

      When iPad entered the consumer market, iPad aimed first at the NetBook sector. Low level cheap ATOM powered mini laptops were the initial target. And Apple blew them away. People loved iPad and still do. Older folks without the technical experiences of computers down to children who just know how to point – love using the iPad. It couldn’t be easier. Computing became super easy and extremely personal as it was power that was portable and in every ages hands.

      Eventually, consumers from the pc market, who did not need gaming power and video editing machines, who also needed to replace a outdated desktop – discovered the elegance of porting an iPad anywhere in the house. The iPad equipped with video camera, wifi, safari, and a virtual keyboard; the iPad was seen as a replacement for many.

      Now, with the new iPad air, consumers will see a real alternative to a laptops. Even Apples own. So it will depend on what needs the individual needs are. OSX or iOS.

      Apple has always gone beyond the basics – simplicity is not dumbing down a system or device. It is elegance in easing technical skills needed so any USER can have a glorious experience with Power.

      1. Your evaluation is uninformed. Patents are only as good as the depth of your pocket and the tenacity that you are willing to fight it out in the courts and even then, your patent can be invalidated. Samsung has no respect for patents and is running rough shod over Apple while stealing AAPL shareholders lunch money.

        How do you describe yourself after that attack on Scottr?

  2. It prevents some other software publisher from naming their product Mavericks. So maybe now we can see a Canadian Linux distro call Mavericks.

    Our computers come with OS Mavricks…

    What’s to prevent confusion with that?

  3. in the 2008 Presidential elections McCain claimed to be a maverick
    this was broadcast in Canada and that trademark is slowly making it’s way thru our glacial judicious system .
    Don’t worry-it will be resolved by 2030

  4. No issues here. Let it go, Apple. Mavericks is an awkward name. It doesn’t endear itself to ~ 99% of the non-Californian surfer dudes on the planet.

    Apple, get going with some serious overdue OS upgrades like ZFS, pick a new furry tough animal as a mascot, and launch OS XI as soon as possible.

    … oh, and keep iOS and iCloud as far away from the Mac as you can keep it. Pro users don’t want such Microsoft-like crap.

    1. That would be short sighted in the extreme. Eventually there will be little difference between sic operating systems so doing a Microsoft and not see the future happening is NOT a great idea. Fact is Apple is doing it the right way so that we will barely notice, MS are certainly not when you can’t but help notice … and cry.

      1. What would be short sighted to the extreme?

        Integration of a subscription-based service into an OS is something that Microsoft would do. It is bloat that Apple should not be baking into the Mac OS. Offer it at the application level so those people who want it can install it themselves.

        Please explain why that would be objectionable to you.

  5. “…oh, and keep iOS and iCloud as far away from ME as you can keep it. *I* don’t want WHAT I INCORRECTLY THINK IS Microsoft-like crap.”

    There, fixed that for you. Newsflash: universe doesn’t revolve around your tastes. Sales and success tell the tale, and guess what? You appear to be wrong.

    1. news flash:

      sales of OS X Lion and Mtn Lion were LESS than that of Snow Leopard. The bloat added in 10.7 and 10.8 are not value-added, and serious Mac users had no incentive to update.

      Offering 10.9 for free tells the tale: Apple is desperate to force forward migration. I’m saying that adding subscription-based features into the OS is _NOT_ the way to do it. notifications, iCloud, social networks, etc has no business in the OS. These are all applications that should be installed by people who want them.

      Bloat is very much an MS specialty, but Apple has performed poorly on this front too. Can you offer any legitimate reason why Apple’s “cloud computing” subscription-based computing push is any better than that offered by MS or anyone else? Or are you just a typical bobblehead who agrees with whatever Cook sells you?

  6. Clearly, Apple has realised that the California Dreamin’ thing was a mistake. But they’ve still run out of big cats, so dropping it in Canada clears the deck for OSX 10.9 to be rebranded as Polar Bear …

  7. Canadian common law would still protect the OS X Mavericks trademark. It would just be much easier to win against a subsequent defendant if the trademark was registered. Who knows why Apple’s attorneys abandoned the registration process.

  8. What are Canadians going to do, try to steal the “OS X Mavericks” trademark from Apple? No, they are too polite to pull a stunt like that.

    As long as it’s trademarked in the USA, I very much doubt Apple needs the extra legal protection of a registered trademark in Canada.

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