Apple CEO Tim Cook and a team of Apple executives will be holding their much-anticipated “We still have a lot more to cover” special media event today, October 22nd, at 10am PDT/ 1pm EDT.
The special event will take place at the Yerba Buena Center for the Arts in San Francisco, California.
It is widely expected that the 5th generation iPad and 2nd generation iPad mini (with Retina display) will be unveiled today, possibly accompanied by the announcement of a release date for OS X Mavericks and the all-new Mac Pro, and more!
MacDailyNews will offer live notes during Tim Cook and company’s special media event presentation right here on this page. So, just bookmark this page and we’ll see you here!
• End of event.
• Cook: Thank you for joining us.
• Cook: Other companies would be proud to have just one of these products. Apple brings you all of them in time for the holidays.
• Cook: These amazing products are amazing examples that only Apple could deliver
• New iPad Air television ad… device flat on tables hidden behind a #2 yellow pencil
• Cook recaps today’s announcements
• AAPL: $521.40 up 0.04 (0.01%) @ 2:20PM EDT
• Tim Cook retakes stage
• New iPad Air and iPad mini cases
• iPad mini starts at $399. (Previous gen iPad mini starts at $299.)
• iPad mini comes in “Silver & White” and “Space Gray & Black”
• iPad mini with Retina display offers 10 hour battery life
• iPad mini – 64-bit A7 processor
• iPad mini gets 7.9 Retina display
• iPad Air comes with all iLife and iWork apps for free
• iPad Air is built tough – meant to be used everywhere
• iPad Air video… (Jony Ive)
• 64-bit iPad Air: $499 to start – ships on November 1 (32-bit iPad 2 stays on market starting at $399)
• iPad Air: “Silver & White” and “Space Gray & Black”
• iPad Air: 5mp iSight, 1080p video, FaceTime HD with larger pixels, dual microphones, over 10 hours battery life
• iPad Air: 64-bit Apple A7, M7 motion co-processor (2x faster, 2X faster graphics vs. previous gen.)
• As with many Apple products, pictures do not do it justice – you have to hold it in your hands
• iPad Air is the lightest full-sized tablet in the world
• 7.5mm thin, 1.0 pound (vs. 1.4 pound for previous generation)
• iPad Air: 9.7-inch Retina display, thinner side bezel, 43% thinner bezel than previous generation iPad
• iPad Air
• Thinner, lighter, more powerful than ever before
• The biggest step yet in delivering the vision that is iPad
• Phil Schiller takes stage to discuss next-gen iPads
• Cook: We want to help our customers create even more amazing stories.
• iPad video…
• Over 475,000 apps designed for iPad. Not stretched out phone apps like the iPad also-rans offer
• iPad is rated #1 in customer satisfaction since the inception of the ratings
• iPad usage 81%. iPad wannabes 19%.
• iPad passed 170 million units sold as of earlier this month
• Microsoft is even more doomed. – MDN Ed.
• Cook: Everything is free because we want our customers to have the latest, best software
• Cook: “I can’t wait to hear the new album.”
• iWork is free with new Macs and iOS devices
• Cue: “You can even colloborate with a friend who’s stuck on a PC”
• Multiple users can edit the same document at the same time – it just iWorks! (They’re making an album cover for Eddy Cue’s “new album”)
• iWork for iCloud introduces collaboration
• iWork demo…
• iWork: Pages, Numbers, Keynote – all documents interchangeable between iOS devices and Macs
• Contextual menus – change depending on what you’re doing
• Full file compatibility between iOS and OS X
• iWork completely rewritten for OS X – 64-bit
• iLife is free with the purchase of any new Mac or iOS device – available today
• Hundreds of new feature in iLife
• GarageBand new Drummer feature samples played by world’s top studio musicians
• GarageBand on OS X demo…
• GarageBand on Mac offers improved sound library
• GarageBand gets all-new look on iOS 7. Up to 32 tracks of music on 64-bit iOS devices
• iMovie on Mac offers iMovie Theater – iMovies available on all of your Apple devices
• iMovie offers ton of new features – desktop class effects to iPad and iPhone
• iPhoto has a brand new look in iOS – photobooks come to iPad (iOS 7)
• iLife: Brand new versions of iPhoto, iMovie and GarageBand for iOS 7 and OS X Mavericks (all integrated with iCloud)
• Eddy Cue takes stage…
• Mac Pro video…
• Mac Pro is assembled in the U.S.A.
• Up to 70% less energy consumption vs previous Mac Pro
• New Mac Pro will start at $2999 (3.7GHz quad-core Xeon, 12GB DRAM) – available in December
• Logic with Mac Pro – the perfect computer for the recording studio
• Aperture with Mac Pro – cuts editing time exponentially
• Final Cut Pro X with Mac Pro – makes realtime 4K video editing a reality
• Mac Pro is built for expansion
• The I/O ports illuminate when the Mac Pro is moved (via motion sensor)
• HDMI 1.4 supports 4K video (up to 2 displays)
• Thunderbolt 2
• All PCIe-based Flash storage, up to 1TB of internal Flash storage
• Dual-workstation GPUs: AMD FirePro graphics
• 1866MHz DDR3 ECC memory
• Intel Xeon E5, 4,-, 6-, 8-, or 12-core designs
• Mac Pro: 1/8th the volume of the previous Mac Pro
• 15-inch MacBook Pro starts at just $1999 – ships today
• 15-inch MacBook Pro with Retina display (Intel quad-core i7 processor, up to 8 hours battery life, PCIe-based flash, 802.11ac, Thunderbolt 2)
• 13-inch MacBook Pro with Retina display starts at just $1299 (2.4GHz dula core i5) – ships today
• New MacBook Pro – 13-inch (3.46 lbs., 0.71″ thin, Haswell, Intel Iris Graphics up to 90% faster than previous generation, up to 9 hours of battery life, PCIe-based flash, 802.11ac, Thunderbolt 2)
• Recaps latest MacBook Air models and reviews
• Phil Schiller takes stage.
• OS X Mavericks is FREE for OS X Snow Leopard and higher.
• Apple makes OS X Mavericks FREE via Mac App Store today.
• Mavericks is a fantastic release. It renews your Mac.
• New Calendar app – completely location aware – how long to travel to event, Maps integration
• Safari demo
• MLB Notification: Red Sox to the World Series!
• Federighi’s wife is “Hair Force Two.”
• OS X Mavericks demo…
• Maps and iBooks apps come to the Mac with OS X Mavericks
• Mavericks offers myriad features and improvements: Federighi covers new features
• Mavericks can adjust video memory on the fly – offers high performance no matter what you’re doing
• Mavericks’ Compressed Memory maximizes your RAM
• Mavericks gives you up to an hour longer web browsing, up to 1.5 hour longer watching iTunes videos
• OS X Mavericks offers deep and broad improvements in Power Efficiency
• OS X Mavericks: Craig Federighi takes stage
• Cook: We’ve been really hard at work on the Mac…
• Cook: Our competition is different. They’re confused. [But] we have a very clear direction.
• Mac: Incredible hardware and beautiful design coupled with OS X
• App Store: 60 billion apps downloaded; over $13 billion to developers
• iTunes Radio: Over 30 million listeners. Number continues to grow. Over 1 billion songs listened to already (U.S.-only).
• 64% of iOS devices now running iOS 7
• Tim Cook: Over 200 million devices running iOS 7 after just 5 days; today nearly 2/3rds of devices now running iOS 7
• Tim Cook: iOS 7 reviews have been tremendous
• Tim Cook: “It makes all the hard work worthwhile.”
• Video of iPhone launch day
• Tim Cook: iPhone sold 9 million iPhone by end of launch weekend. The biggest iPhone launch ever.
• “It reflects the unique way that Apple creates what we believe are the very best products in the world.”
• “I really love that video.”
• Apple CEO Tim Cook takes the stage at Yerba Buena Center for the Arts. (applause)
• Apple video – mission statement
• Live stream link: www.apple.com/apple-events/october-2013
• AAPL: $516.79, down $4.57 (0.88%) @ 12:58PM EDT
• “Please take this moment to switch all electronic devices to silent mode.”
• Event starts at 10am PDT / 1pm EDT
• AAPL: $524.77, up $3.41 (0.65%) @ 9:43AM EDT