Apple redefines pro computing with all-new Mac Pro starting at $2999

Apple today redefined pro computing with the launch of the all-new Mac Pro. Designed around an innovative unified thermal core, the Mac Pro features the latest Intel Xeon processors with up to 12 cores, dual workstation-class GPUs, six Thunderbolt 2 ports, PCIe-based flash storage and ultra-fast ECC memory. Packing amazing performance in a stunning new design, the all-new Mac Pro starts at $2,999 (US) and will be available in December.

“The new Mac Pro is our vision for the future of the pro desktop, everything about it has been reimagined and there has never been anything like it,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing, in a statement. “The new Mac Pro packs up to 12-core Xeon CPUs, dual FirePro GPUs, ultra-fast ECC memory, new PCIe flash storage, Thunderbolt 2 expandability and more into a radical new design that is one-eighth the size of the previous generation Mac Pro.”

“From the blazing fast performance of DaVinci Resolve to real-time video capture with UltraStudio 4K, Mac Pro is a revolution in pro desktop design and performance,” said Grant Petty, CEO of Blackmagic Design, in a statement.

“With the Mac Pro’s dual workstation-class GPUs, we’ve seen MARI run five times faster, creating a fluid painting experience that’s unlike anything we’ve seen. This kind of performance is a digital artist’s dream,” said Bill Collis, CEO of The Foundry, in a statement.

“At 20Gbps, Mac Pro’s Thunderbolt 2 blows away anything on the market and completely changes the external storage landscape,” said James Lee, CEO of PROMISE Technology, in a statement.

Apple's next generation Mac Pro
Apple’s next generation Mac Pro

 
The all-new Mac Pro is architected around a unified thermal core that allows the system to efficiently share thermal capacity across all the processors. An innovative fan draws in air incredibly efficiently and makes the new Mac Pro as quiet as a Mac mini. The result is a pro desktop with unprecedented performance packed into a design that is just 9.9-inches tall and one-eighth the volume of the previous Mac Pro.

Reinvented from the inside out, Mac Pro is designed to tackle even the most demanding workflows. The new Mac Pro features 4-core, 6-core, 8-core or 12-core Intel Xeon processors running at Turbo Boost speeds up to 3.9 GHz that deliver double the floating point performance of the previous generation Mac Pro. Two workstation-class AMD FirePro GPUs with up to 12GB of video memory provide up to seven teraflops of compute power and up to eight times the graphics performance of the previous generation Mac Pro.* OpenGL and OpenCL are optimized in OS X Mavericks to leverage the full computing power of the Mac Pro CPU and dual GPUs.

The new Mac Pro features PCIe-based flash storage that delivers sequential read speeds up to 1.2GBps and is up to 10 times faster than conventional desktop hard drives. ECC DDR3 running at 1866 MHz, with a four-channel memory controller, gives the new Mac Pro up to 60GBps of memory bandwidth, twice that of the previous generation Mac Pro.* The spectacular power and bandwidth of Mac Pro means you can seamlessly edit full-resolution 4K video streams and play them in real time.

Featuring an incredible six Thunderbolt 2 ports, each with up to 20Gbps of bandwidth per device, the all-new Mac Pro completely redefines desktop expandability. Thunderbolt 2 ports support up to six daisy-chained devices each, giving pros the ability to connect up to 36 high-performance peripherals—from external storage devices, to multiple PCI expansion chassis, to audio and video breakout boxes. Thunderbolt 2 uses existing copper or optical Thunderbolt cables and is completely backward compatible with existing Thunderbolt peripherals and cables, and also supports the latest 4K displays. A new self-configuring IP over Thunderbolt software feature in OS X Mavericks provides a fast link between Thunderbolt-enabled Macs.

The new Mac Pro provides unparalleled power for Apple’s professional apps, including Final Cut Pro X, Logic Pro X and Aperture. Final Cut Pro X has been optimized to support dual GPUs for improved real-time playback performance, faster rendering, quicker export, and 4K video monitoring through Thunderbolt 2 and HDMI. Flash storage makes importing and exporting thousands of high-resolution images faster with Aperture. Logic Pro X takes advantage of flash storage for incredibly fast project load times and Thunderbolt 2 for a high number of channels of ultra-low latency audio I/O without the need for add-on PCI cards.

The new Mac Pro ships with OS X Mavericks. Mavericks is the 10th major release of the world’s most advanced operating system and is available for free from the Mac App Store. In addition to more than 200 new features, Mavericks introduces features for power users including Finder Tabs, Tags and enhanced multi-display support, as well as new core technologies for breakthrough performance such as Compressed Memory to keep your Mac fast and responsive. Mavericks also delivers significant performance enhancements for systems with dual GPUs through optimized OpenGL and OpenCL. For more information or to download Mavericks visit www.apple.com/osx/.

Mac Pro meets stringent Energy Star 6.0 requirements and achieves an EPEAT Gold rating.** Mac Pro uses up to 70 percent less energy than the previous generation, is constructed with 79 percent less aluminum and uses 80 percent less packaging material than the current Mac Pro. Mac Pro contains no brominated flame retardants, is PVC-free and uses highly recyclable materials and features material-efficient system and packaging designs.

Pricing & Availability

The all-new Mac Pro will be available in December through the Apple Online Store, Apple’s retail stores and select Apple Authorized Resellers. The Mac Pro is available with a 3.7 GHz quad-core Intel Xeon E5 processor with Turbo Boost speeds up to 3.9 GHz, dual AMD FirePro D300 GPUs with 2GB of VRAM each, 12GB of memory, and 256GB of PCIe-based flash storage starting at $2,999 (US); and with a 3.5 GHz 6-core Intel Xeon E5 processor with Turbo Boost speeds up to 3.9 GHz, dual AMD FirePro D500 GPUs with 3GB of VRAM each, 16GB of memory, and 256GB of PCIe-based flash storage starting at $3,999 (US).

Configure-to-order options include faster 8-core or 12-core Intel Xeon E5 processors, AMD FirePro D700 GPUs with 6GB of VRAM, up to 64GB of memory, and up to 1TB of PCIe-based flash storage. Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/mac-pro.

*Performance claims are based on technical specifications of preproduction Mac Pro hardware as of October 2013.

**Claim based on energy efficiency categories and products listed within the EPA Energy Star 6.0 energy database as of October 2013. EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the required criteria and at least 75 percent of the optional criteria are recognized as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net.

Source: Apple Inc.

More info about Apple’s all-new Mac Pro here.

60 Comments

  1. Make no mistake about it – Nobody in wall st or most of the press audience, even understands what they just saw and heard…

    Apple’s presentation figures will prove everybody stoopid and maybe within the next 3-4 weeks it will start to make sense to the idiot analists that will take their cues from the proven tech savvy ones, who will enthuse and elaborate first.

          1. Yeah we wuz robbed back then. I remember a Zeos 486 25Mhz (yeah 25 measly Mhz!) PC desktop beige tank costing me closer to $5,000 in late 80’s dollars before I went Mac in 1992 (a $3800 Mac Powerbook 170 – God I LOVED that old portable) and never looked back.

      1. Yeah, amazing. Long ago I paid $3,000 for a Micron PC with a Pentium chip. Sold it just five years later for $300. That’s all it was worth. The new Mac Pro is orders of magnitude better and will definitely hold its value far better.

    1. Almost, you have to add the Keyboard and Mouse.
      Still a steal, I paid $3,000 for my Apple IIGs 30 Years ago, and it didn’t even have a HD, I paid $1,500 for a 5MB HD a few months after I got the IIGs.

      1. No way.. I had an 80 megabyte hard drive on my GS in the late 80s, and I paid between $100-$200. It was an external in my own case.

        Though I guess I paid in total about $1K to upgrade my //e to a GS (motherboard upgrade + ~$500 RGB monitor).

    2. Come on now…. This is for an ultra high end user… That person has no business buying this as a sub 3,000 machine. Granted, the price is reasonably low out of the gate but it will add up fast, and it probably should, this thing can be a beast!!! but right out of the box it’s underpowered all over the place…

      1. So load it up for $10K. Or whatever. When you are major league working on a film that costs millions, you really don’t give a shit. Go ahead and edit in 4K with multiple monitors.

        Todd-AO alone is gonna buy these by the truckload.

  2. Wow, $2999 is a lot of cash for the base model that tops out at $3999. Considering the old Mac Pro towers I believe started at about $2200 and offered a lot of internal storage space.

    These new Mac Pros will have to use an external case for existing users with multiple drives and another for the expansion cards including video and specialty cards adding the burden of cost to the user. Does anyone make an external box for cards? Then you have the cost of the TB and USB 3 cables.

    I think the old intel Mac Pros are going to keep their value for a while if not go up in price. The hackintosh community will see a surge in popularity I’m sure. These new Mac Pro will undoubtedly price themselves out of many colleges and universities on price and now with the weaker economy, even more.

    I wish Apple had chosen a little lesser cpu and other specs to make the Mac Pro more affordable but Apple aimed for the moon; great if you can afford it.

    1. Having once paid 10K for a Mac Pro system, I don’t see this as out of reach for people who really need all that power. The latest iMac’s have so much power that most people don’t need Mac Pro’s any longer. I edit video all day long on an iMac and never lag. I won’t be buying a Mac Pro . . . yet. Oh hell. I just might.

      1. Exactly, if you can afford it, well you can afford it. The iMacs don’t address the needs of current users with Mac Pros filled with cards and drives. Some of these users may not need or afford all that power either and may just upgrade to faster Mac Pro on the used market.

        1. My thoughts exactly, I just got a pimped out iMac with all the trimmings, got the 512 internal SSD, 32 gigs ram, etc.

          For extra storage the thunderbolt bus is actually faster than the internal bus the hard drive would be on! With my trusty 27″ LED next to it, this is as much of a pro system as most people will ever need. The Mac Pro is for the high end user only, someone that can throw 10k at a machine and see a value in that. With such a pretty machine it’s hard to not want one but even harder to justify LOL!!!

      1. I had a chance to pickup an iMac 2008 all metal. When I turned it on it had clusters of pixels turned off or burnt out thinking the screen was failing. In addition, the left top side of the display was somewhat washed out.

        After a little research, I discovered that even going back to the plastic LCD iMacs, these systems have had issues with the video card overheating causing video problems. There’s a small program that allows you to speed up the speeds of the several fans to increase the cooling rate.

        This helps, but after you open the machine and clean out the iMac of dust especially the cooling fans. You may also have to re-grease the video heat sink. Are there any iMacs that don’t suffer from this problem?

        1. I have a 2008 iMac – purchased in June of that year. Still running flawlessly. Well, almost. The little scroll ball on the wired mouse no longer works. Best computer I’ve ever owned.

    2. Yes $2999 for “only” a Quad processor Mac Pro. God only knows what a 12 core will cost. Probably a $5-6,000 dollar machine with no internal capability for RAID or card slots. A very pricey set up overall. I hate to say it but at half that price you could build yourself a very fast Windows or Hackintosh machine much it pains me to say that. The problem with using a Windows PC as always is Windows. Brrrrr…..

      1. I don’t usually get down voted around here being a staunch Apple guy. Mention PC as a possibility though and the reaction is decidedly against it. I work in Visual Effects though and sometimes one has to do what one doesn’t want to have to do. Especially if it’s on your own dime. But I’m saving up for that Mac Pro. Sure could use it right now for post work on our feature.

    3. Uh, the 6-core version starts at $3999. The systems don’t top out at that point. I wonder what the cost is like when you add the second CPU to either configuration (to get 8 or 12 cores)?

    4. There always has to be someone like you doesn’t there? Whining and complaining out of the gate DESPITE the reality:

      1. This MacPro pricing is in line with its predecessors , despite the quantum leap in tech/performance. Go look at what a Mac Pro in the cheese grater chassis cost when it was brand new and called the Powermac G5. a dual processor 2.0 was $2999. In 2003.

      2. Used Macs ALWAYS hold their value, there is a thriving aftermarket for used macs, always has been, always will be.

      3. Shows how little you know about the Hackintosh community, they want to BUILD their own, yet run the best desktop operating system in existence. They think Macs are expensive already, what makes you think they would embrace the used pricing? Anecdotal Guess at best.

      4. Colleges and Universities built labs of old Mac Pro’s, they will this one. I seem to recall universities building facilities that housed hundreds/thousands of xserves as supercomputer clusters. I don’t think the mac pricing is going to scare them, they are used to spending with lots of zeros even if you are not. Do not confuse your sticker-shock, pricing fantasies with the real world buddy.

      Ahaaa! Finally the reason for all your handwringing nonsense: You wish they had made it cheaper with less power? WTF? They already make those, they are called the mac mini. Or go crazy, get an iMac with a built in screen.

      1. A closed, insure mind always condemns dialog.

        1. This new Mac Pro is considerably more expensive the previously models. Furthermore, the expense of certain types of expendability is placed on the user thus making the system even more expensive.

        2. Asking price and selling price are two different things. Macs, especially higher end Macs keep their value because Apple builds quality and longevity in to their Macs.

        3. A hackintosh fan you’re not. This may be too large for your mind to wrap around but some people can’t afford several thousand dollars on a Mac. It’s not a political statement just simple economics. At least we agree that Apple makes the best desktop OS around.

        4. I’m sure there are specialty colleges that specialize in video production and such. However my experience is with small colleges that macs used in graphics depts. They upgrade their hardware every 5-6 years or so. I’ve seen some schools purchase iMacs to replace Mac Pros. Even worse, MS PC’s. The xserver has been discontinued for some time now, since late 2010 I believe.

        In this economic climate of today colleges and every type of school are cutting back as funding has dropped. Of course Apple may give special pricing to colleges on these new Mac Pros. After all. when the student leaves school, he/she will be well versed in Mac and will want to continue with the same Mac Pro in the private sector.

        What’s that, oh it’s the school bell. We;ll meet later and you can sell me your 2011 Mac Pro real cheap.

      2. @ Truth (-iness)
        1) pricing is in line with predecessors, but Apple doesn’t have any exclusive line on the “quantum leap in performance”. Linux and Windows machines are available with the same chipset. That’s why the price is where it is. pro video editors will be all over this beast, but it’s too soon to say if Apple will capture the prosumer market. Last year’s Mac Pro may have been a better bargain for SOME buyers who don’t need additional horsepower. Also to soon to tell if any gamers will come over to Mac hardware, as there is nothing performance-wise in the Mac Pro that can’t be assembled elsewhere.

        2) yes and no. The jump to intel processors sent the retail price of PowerPC chipset machines to $0.

        3) your opinion

        4) other universities have built Linux or Windows server rooms that smoke the old Xserves and Mac Pros. What’s your point?

        The new Mac Pro is a great package, but it doesn’t answer everyone’s needs. There remains a gaping hole in the Mac lineup: right between the current Mac mini and the old Mac Pro, with the approximate CPU and GPU capabilities of the old Mac Pro but using cheaper i7 chips. A couple internal expansion slots and old-school PCI slots would be welcome.

        Also, the overwhelming narrative from fanboys is that everyone should be happy to replace ALL their legacy equipment to get the latest Mac processor performance. Furthermore, these people argue, if Apple doesn’t build that configuration, then it’s not something anyone should want or need. That’s ridiculous.

        Apple does itself no favors to alienate the do-it-yourself computer tinkerer market. That’s how Woz and Jobs started, after all. Why does Apple continue to make its machines less and less customizable, with almost no internal expansion? Apple continues to alienate itself from the very people who gave the company its start — the tinkerers, now called the “Hackintosh” community. Hackintoshes wouldn’t exist if Apple offered the hardware options it used to do.

        1. THIS MACHINE INS’T FOR YOU!!!

          People, look, instead of bitching, look at your options. Back in the day you didn’t have the options we have now. High end iMacs kick ass! If you don’t think so, they call that ” operator error “. These new machines are for high end users only!

        2. Correction:
          Woz was the tinker and the DIYer. Jobs wanted to lock up the case to keep tinkerers out of it.

          Jobs did not want want expansion ports in the Apple II. It ended up having 8 expansion ports only because Woz fought for it.

          But don’t be too tough on Jobs for without him Apple would not be what it is today: a company with more money than just about anybody else that doesn’t HAVE to produce anything it is not interested in producing.

    5. Their market *can* afford it. And *will* afford it.

      A few $K just doesn’t matter. Editing 4K does. Massive speed on Mac OS X does. A few $Grand is insignificant.

      Mavericks was released today – a good move, because the film industry goes pretty much dead between Thanksgiving and New Year, so that is when any changes (such as OS upgrades) get done. Nobody upgrades when they have work to do.

      The new Mac Pro will do very well.

    1. Lots of People will buy them, just as they always have:

      1997: PowerMacintosh 9600 Dual 200 MHZ $4200
      1999: PowerMac G3 Blue and White 400MHz $2999
      1999: PowerMac G4 AGP graphics 450/500MHz $3499
      2001: PowerMac G4 (digital Audio) 733MHz $3499
      2002: PowerMac G4 Quicksilver Dual 800 MHz $3499
      2003: PowerMac G5 dual 2.0 GB $2999
      2004: PowerMac G5 Dual 2.5 Ghz $2999
      2005: PowerMac G5 Dual 2.7 GHz $2999
      Late 2005: PowerMac G5 Dual 2.5 $3299
      2006 MacPro dual 2.66 Ghz $2499
      2007: Mac Pro 8-core xeon $3997
      2008: Mac Pro Dual 2.8 GHz $2799
      2009: Mac Pro Dual 2.26GHZ $3299
      2010: Mac Pro Two 2.66 GHz $4999
      Mid-2010 Mac Pro $2999
      Mid-2012 Mac Pro Dual 2.4 GHz $3799

      Any more pricing FUD you want to throw around??

    2. I’ve always paid around that much for such machines. Therefore, adjusting for inflation over the years, they have gotten cheaper and cheaper, whilst skyrocketing in power and deliciousness.

      The cash outlay for certain of its buyers, such as me, is negligible compared to the payoff in productivity, not to mention the enhancement of one’s sense of self, pride of kinship with a species that can create such marvels.

  3. Friggin’ AWESOME! The greatest advancement in desktop computing EVER!! I am all over this beauty as soon as it launches. I am absolutely drooling over the promise this holds.

    1. Me too. Gettin’ one. I don’t need one, my 27″ Fusion iMac is more than I need. But $3k ain’t bad, I remember paying that much in 1984 dollars for 128MB Mac.

  4. I don’t understand the idea that “I won’t pay $3k for something that enables my productivity for the next several years.” How much money will that make you? If you don’t think it’s worth it, buy a mini or an iMac.

  5. Here ya go, June of 2003

    Dual 2GHz PowerPC G5, 1GHz frontside bus, 512K L2 cache/processor
    512MB DDR400 128-bit SDRAM, Expandable to 8GB SDRAM
    160GB Serial ATA, SuperDrive
    Three PCI-X Slots, ATI Radeon 9600 Pro, 64MB DDR video memory
    56K internal modem
    $2,999

    Even older, March of 1996

    Power Macintosh 9500/132MHz w/PowerPC
    16MB Ram, 2GB Hard Disk, CPU w/CD-ROM
    Does not include onboard graphic capability. Requires third-party PCI graphics card.
    $3942

    Taken from my old price lists that Apple sent out.

  6. What a ridiculous low price, just 2999. I had expected much, much more. Sure, I will have to pay extra for full 1 TB of flash, this it what I will do. But still, this is a very very low price for a computer of this specs, low weight, and beauty. I am thrilled and will place my order as soon as possible.

  7. I prefer laptops to desktops and I don’t need this much power. But I really want one of these beasts. I spent 35 years in IT and i’ve never seen anything like this new Mac Pro.

  8. How has the FREE upgrade to Mavericks as part of there announcements not made news on MacDailyNews? FREE Mavericks is the BOOM that just crushed Microsoft. They cannot compete with free when they are charging $199 for a maligned, poorly reviewed product in Windows 8.

  9. People forget that most people who buy these pro workstations are not buying them for fun/normal stuff. They are an investment into their company or whatever in order for them to work quicker/more efficiently. In the end the investment pays off and the workstation pays for itself. I am so happy that they hit the base price at 3k because they could have made them so much more.

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