“Mac shipments in the U.S. during the third quarter fell at a dramatically steeper rate than that of sales of other PCs, including those powered by Microsoft’s Windows, IDC said Wednesday,” Gregg Keizer reports for Computerworld.
“According to the research firm, Apple’s personal computer shipments in the United States slumped 11.2% year-over-year to 1.9 million machines. The PC business as a whole contracted just 0.2% as sales picked up more momentum than had been expected, with all four of the remaining top 5 — HP, Dell, Lenovo and Toshiba — posting positive growth numbers for the quarter,” Keizer reports. “Apple’s decline was 56 times that of the industry average.”
“Why the plummet in growth? ‘Mac unit sales are correlated to product launches, so when Apple ships a new [Mac], sales zoom up,’ said Rajani Singh, an IDC analyst, in an interview Thursday,” Keizer reports. “And when Apple doesn’t, sales take a dive.”
Read more in the full article here.
MacDailyNews Take: We’re all waiting for the elusive MacBook Air with Retina display, that’s why (and, some of us, for the Mac Pro). Also, this is the time of the year when we know we’ll be wanting to buy new iPhones and iPads, too.
[Thanks to MacDailyNews Reader “theloniousMac” for the heads up.]