Jony Ive’s one-off Leica M camera revealed (with images)

“A while back, we heard that Apple visionary, Johny [sic] Ive would be co-designing a one-off Leica camera that would eventually be auctioned off for charity,” Stan Horaczek reports for Popular Photography.

“Now, photos of the camera have surfaced and we got something very close to what we expected,” Horaczek reports. “The camera will be auctioned off at the (RED) auction on November 23rd, and funds will go to fighting AIDS, Tuberculosis, and Malaria.”

“According to the press release, the camera is based on the Leica M and took nearly 561 models before landing on the final design,” Horaczek reports. “It took 725 hours of manufacturing time and is made from — you guessed it — aluminum.”

Leica M by Jony Ive and Marc Newson for (RED)
Leica M by Jony Ive and Marc Newson for (RED)

More info and images in the full article here.

MacDailyNews Take: How much do you think that little baby will go for?

[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]

Related articles:
Apple designer Sir Jonathan Ive to design one-of-a-kind single-edition Leica M camera for charity – September 18, 2012
Apple’s Jony Ive, designer Marc Newson, U2′s Bono team up to auction 18k rose gold EarPods for charity – September 9, 2013


  1. I own a couple of Leicas and while they are wonderful cameras, they are grossly overpriced even without some special edition.

    There are plenty of people who would buy a dog turd if it had the famous red dot on it. Add in all the rest and it should go quite high.

      1. If you think dog turd is crude you must live on another planet or in a monastery.

        The point is that Leica, like Apple, is an aspirational brand for many. Leica makes many fine cameras by themselves and with Panasonic – the “Panaleicas” made under Leica license in Japan. I have a number of 4/3rds and Micro 4/3rds lenses in that series and they are quite excellent. The Leica cameras are however grossly overpriced and desperately behind the times.

        My soon to arrive BlackMagic digicam with my Micro 4/3rds lenses will shoot far better than the insanely overpriced M series. Dollar for Dollar, Leica is out of the game and losing it’s future because of the Leicaphile purists.

        Leica became great because they broke the mold and defined the future with 35mm Photography. They have missed the boat in the digital age and are no tradition bound that they have become a toy for those with more money than sense.

        Most any lead they had in optics is largely gone and their bodies are vastly overpriced toys.

      1. You didn’t understand what he was saying.

        When one says “nearly”, this is because one prefers to use a round number, and the actual number is not round, but close. You would say “Nearly a thousand people lined up for the new iPhone”, when there were anywhere between, say, 950 and 1000 people in the line.

        So, what exactly does it mean when the journalist says “… nearly 561 models…”? 561 is not a round number, so why would anyone chose to use it, and then approximate by saying “nearly”? This is stylistically really poorly written.

    1. Ah, maybe it means 560 3/4. That would make some sense, grammatically and mathematically, at least. They completed 560, then almost completed the 561st. My point was, one should not use a precise number (561) for an approximation (nearly).

    1. What possessed you to say that?? The Global Fund has given over $23B (as in Billion) to fight AIDS, malaria and Tuberculosis. It is difficult to find more efficient global organisation in that field.and the product RED campaign has generated over $200M (million) just by itself.

  2. If its made of aluminium those pictures don’t do it justice. It is a very Apple like design. I have mixed reactions. I can see the beauty but if this was camera was made in plastic… Or I don’t know. I think you have to see it in real life. I can see the clean and easy Apple design and interface with te buttons.

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