A rare bit of Apple journalism

“Three days ago, The New York Times published a terrific article about the making and unveiling of iPhone,” Ken Segall writes for Observatory. “It’s mostly drawn from the experience of Andy Grignon, a senior manager involved in creating the first iPhone, but also contains quotes from Tony Fadell and others.”

“It’s written by a real writer. Fred Vogelstein weaves a most interesting tale, which is likely to draw you in whether you love Apple or loathe it. It’s a refreshing change from what you read on a hundred blogs every day. (Ouch. I think I just insulted myself),” Segall writes. “Most important, Vogelstein’s article addresses the true nature of innovation in the technology business, with its neverending challenges and complexities. Anyone who believes that Apple relies more on borrowing than innovating will have an enlightening experience.”

“Though it doesn’t address the issue head-on, the article illuminates the difference between a company that has to figure things out from scratch vs. one that copies the inventions of others,” Segall writes. “Great writing aside, Vogelstein does manage to get a few things wrong.”

Read more in the full article here.

Related article:
Pressure: Behind the scenes of Steve Jobs’ live iPhone unveiling – October 4, 2013


  1. Well, when is comes to innovation journalism, photo copier Samsung and its compatriots don’t count. Also isn’t the New York Times always attacking apple with negative news, like the suicides in China, so why the change of heart from New York Times? Did Sansung not send a cheque to New York Times to carry on with the yellow journalism?

  2. I read the article during the weekend. I didn’t expect to read the whole thing, but it totally drew me in. I noticed the things Ken mentioned, but the article was so good I didn’t mind.

  3. That’s what I’m talking about. I argue with idiot haters about the Apple mouse. They didn’t just copy the XEROX demo mouse. Apple had to do it from scratch. Xerox mouse was unstable, overly complex, expensive, unreliable piece of engineering kit to make it work. Apple had t rethink the entire process. Haters just can’t wrap their mind around that engineering feat from Apple Mac Team,

  4. I read a lot of the comments to the original story and I noticed a lot of people vilifying Steve Jobs for being so mean, arrogant and pushing his engineering team so hard.

    Quite frankly, those were Steve Jobs best attributes. He hated mediocrity and pushed everyone around him to strive for excellence.

    Mediocrity, is also one of my pet hates. Kids in school getting rewarded for merely participating in sports. People in their jobs just doing the bare minimum required. Political correctness gone wild where average is celebrated.
    It really annoys me.

    Steve Jobs instilled a long lasting culture of excellence at Apple and that is why I will always buy their products.

  5. CEOs are not hired to become ‘Nice guy of the year.’

    CEOs are chosen to drive their employees to excel and succeed in a HIGHLY competitive market where slow evolution results in bankrupt products that die.

    Can you say Palm, Blackberry, Zune?

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