“Three days ago, The New York Times published a terrific article about the making and unveiling of iPhone,” Ken Segall writes for Observatory. “It’s mostly drawn from the experience of Andy Grignon, a senior manager involved in creating the first iPhone, but also contains quotes from Tony Fadell and others.”
“It’s written by a real writer. Fred Vogelstein weaves a most interesting tale, which is likely to draw you in whether you love Apple or loathe it. It’s a refreshing change from what you read on a hundred blogs every day. (Ouch. I think I just insulted myself),” Segall writes. “Most important, Vogelstein’s article addresses the true nature of innovation in the technology business, with its neverending challenges and complexities. Anyone who believes that Apple relies more on borrowing than innovating will have an enlightening experience.”
“Though it doesn’t address the issue head-on, the article illuminates the difference between a company that has to figure things out from scratch vs. one that copies the inventions of others,” Segall writes. “Great writing aside, Vogelstein does manage to get a few things wrong.”
Read more in the full article here.
Pressure: Behind the scenes of Steve Jobs’ live iPhone unveiling – October 4, 2013