Google Glass competitor Recon ships 50K units, gets Intel investment, and hints at Apple connection

“Google Glass competitor Recon, which sells the Recon Jet heads-up display and bills itself as the Google Glass for athletes and professionals, has secured an investment from Intel Capital,” John Koetsier and Dean Takahashi report for VentureBeat.

“In perhaps bigger news, the company announced that it has already shipped 50,000 units worldwide of its Snow model, designed for skiers,” Koetsier and Takahashi report. “That’s huge — likely many multiples of what Google has shipped of Glass, which is currently only available to a few thousand Glass Explorers for a fairly staggering $1,500. In a direct shot across the bow of Google Glass, the company says it offers ‘the world’s most advanced wearable computer.’ Recon Jet sells for $599, but the company announced today it would be taking $100 off ‘to celebrate our Intel Capital partnership.'”

Koetsier and Takahashi report, “And that might not be the most interesting part… there’s a little hint of an Apple connection in the company’s press release.
‘We have spent the last five years leading the heads-up display category in the consumer space,’ CEO Dan Eisenhardt said. ‘In fact, Recon has shipped more than 50,000 heads-up displays worldwide, including a very successful campaign in Apple retail stores.’ Eisenhardt’s comment shows that at minimum, Apple is working to expand the market for heads-up, connected, wearable displays beyond Google Glass, which gets the lion’s share of the press for wearables.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]


  1. I think these are horrible consumer devices, but for doctors, engineers, lab workers, low-contact athletes, etc, there’s a market.

    I will not have a day-to-day discussion with another adult who is wearing them at work or in a public place.

      1. “No one probably worry about what you do”

        No, only the people that work under me or have a job interview with me. I’m not sure if your Korean to English translation came through unscathed though, so apologies if you were trying to form a more complex thought and I missed it.

  2. Richard deVaul wearable tech ‘guru’ who is one of those involved in Google Glasses used to work for Apple. DeVaul was reputed to have worked on a wearable tech team supervised by Ive.

    This shows that Apple is fully cognizant of the potentials of (and pitfalls) of wearable computing. The press like to paint that Google ‘leap frogged’ Apple, that Apple was caught ‘unawares’ by Google Glass etc.

    It’s not true. Apple tests and tries all kinds of stuff (I’m sure for example it must have tested tablets of all sizes, TVs etc). But as Jobs and Cook has said over and over they only choose a few things , the best things, to focus on. The big success of A7 and fingerprint ID shows they have chosen right again. Still I’m sure the wearable tech section in Apple is alive and well.

  3. Google’s mistake is putting all of the computational power in the glasses themselves when they make more sense as a supplementary device to a smartphone. All you need is some eye-tracking and basic voice recognition on chip, and you can simply have an Airplay solution that’s much cheaper than what Google is trying to do.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.