Apple just drove a wooden stake into Microsoft’s heart

“I contend the biggest story to come out of last week’s Apple launch, and which almost no one is discussing, is the breadth of the assault Apple is readying for the enterprise, Microsoft’s final stronghold,” Brian S. Hall writes for TechPinions.

“Free iWork — with secure cloud included. The very best smartphone (and tablet). A secure ecosystem that welcomes enterprise-class apps. Working fingerprint identification. An M7 motion chip can both support and foster the healthcare, logistics and wearable computer industries,” Hall writes. “‘Desktop class architecture’ inside mobile devices. Yes, Apple gleefully reiterated the world ‘desktop.’ True end-to-end ownership of the hardware and software, delivering the best reliability, customer support and security. The premier software developer community and the very best, most accessible, most secure software distribution platform. Yes, these all belong to Apple.”

Hall writes, “The PC is a relic of the 20th century. The smartphone is the computer. No one, still, is even close to Apple in this regard.”

Much more, including why Apple won’t make a budget-priced iPhone, in the full article here.

MacDailyNews Take: One of the best things about this is that Microsoft never saw it coming and, quite possibly, still doesn’t.

Related articles:
Apple’s iPhone 5s’ biggest loser: Microsoft – September 12, 2013
Apple kicks Microsoft when it’s down with free iWork for iOS apps – September 10, 2013
iPhone 5s: Once again Apple leaps ahead with Touch ID fingerprint recognition; a big enterprise win for Apple – September 10, 2013


  1. Yeees, PCs are dead. Oh, wait, I just need to do some serious After Effects work. Where did I put my 8 core iPhone with 64 GB of RAM and upgradeable high-end NVIDIA CUDA card?…. What’s that? There’s always the new Mac Pro? I assume it’s good value pound for pound? And the graphics cards are upgradeable and support CUDA?

    1. What is After Effects? This is the question that vast majority of ordinary people would ask to such a statement.

      If you use that After Effects every day, you obviously need to buy a truck, not a car.

      In America, the single most popular vehicle is apparently a pick-up truck. Not because all who bought it truly need it to haul things around every day; it is just because for many, it is the default vehicle of their neighbours and their community. To buy a car in rural America would be ridiculous, even if all one uses the vehicle for is driving people around. Not even a minivan would be acceptable. There’s millions of trucks sitting in driveways of suburban and rural homes, driving kids to school and ball games, ferrying groceries and an occasional IKEA drawer chest.

      There are still way too many people who think they need desktop computers, but they in fact don’t — an iPad would easily meet all their computing needs. This is going to be a slow change, but it will eventually happen. Just like cars/trucks, though, there will remain a sizable part of population that will continue buying desktop computers, even though they really don’t need them.

  2. “iWork will inevitably mangle documents made on MS Office… ”

    Word also mangles documents made on different versions of Word.

    I use Pages to open many documents created in Word and I encounter fewer issues than most of my colleagues who use Word to open those same documents. Indeed, on several occasions Pages has opened a Word document that other versions of Word have failed to open.

  3. Its a good move, but they making iwork free only for devices bought after september 1st is not good enough to make the move stick. They would be better served if they made it free for all idevices as well as macs. I dont think Apple need to push their products to the consumers who have been buying their products because they are the best. Apple move can be looked at as not a favourable for consumers who are already keyed in on their products.
    Come on Apple be fair on your customers who already have bought your products and are using it.

  4. Yeah, I still like my Microsoft Office since I’ve been using it for so many years. However, I know things change over many years because I’ve lived through those changes. Lotus 123, Wordstar, Wang OIS, VisCalc, WordPerfect, Ashton Tate dBase, Aldus Pagemaker, etc. to name a few. At one time all of these packages held prominent positions in the office but they practically all faded in time. So to say that Apple’s software packages will never gain prominence in the office would be denying my own history.

    I don’t care either way since I won’t be around forever and I’m not the one who’ll be active in those changes. I’d like to see Apple gain at least some foothold in the enterprise just to see yet another change take place that certain people said weren’t possible. Many things that seem impossible become possible if you wait long enough.

  5. iWork is only up to the task of competing with Office on very limited terms.

    Office as a whole is incorporated into enterprise workflows and business applications. If you think its a simple matter of getting someone to use Pages instead of Word you aren’t seeing the big picture and how deeply MS has entrenched office. Pieces of office are the nuts and bolts of many a company.

    As for the applications themselves Numbers can’t even create pivot tables so its pretty much DOA in many businesses.

  6. “The PC is a relic of the 20th century. The smartphone is the computer. No one, still, is even close to Apple in this regard.”


    Yeah, I’m going to perform your Radiation Therapy Scan and plan it right here on this 4″ screen. Yeah, I’m going to edit the next Academy Award Winner right on this 4″ screen. Yeah, I’m going to model the crumple zone performance of the nest Benz right on this 4″ screen. Yeah, I’m going to compose the orchestral score for your $200 million movie right on this 4″ screen. Yeah, I’m going to design the next generation of microprocessor right on this 4″ screen…

      1. I wish I had been there when you chatted with Rush Limbaugh. How did you get away with not intimidating the hell out of him? Crafty, clever and endearing is our Hannah goddess.

        Oh and I like copper too! But I don’t think there’s going to be much elemental correlation between the metaphorical bronze age of computing and the actual bronze age of metallurgy. I think computers are busily abandoning copper for the aetheric and optical propagation of electromagnetic energy transmissions. Then again, copper continues to be far more useful in electricity transmission than the aether.

        [To innocent bystanders: I’m loosely applying Steampunk chatter to modern computing, just for fun, in case you’re confused as to what the hell I’m going on about.] 😀

        1. I was writing an article about Richard Nixon, and I solicited Rush’s thoughts. I believed Nixon’s actual achievements were eclipsed by the Watergate scandal. Rush agreed, and added some insights about the years under Ike, the loss to Pat Brown in California, and the first presidential run. I was young and impressionable, probably breathless 🙂 You can imagine.

          1. I agree about Nixon. Ideally he should have killed off the Vietnam war without having to be embarrassed into it. But otherwise, he wasn’t too bad by contemporary standards. What got him was his paranoia and inherent need to connive. That was a personality flaw he could have done well without.

            OIC, the fresh and lovely young republican woman. I’ll end my comment there. 😉

            1. I didn’t say I was a Republican, only that I was writing about one. Come on, Derek! Logic! Still, I’ll own that I’ve changed parties more than once, in order to vote for what I believed was the best candidate. Parties are a bloody bother, as my father used to say. (Political parties, that is)

            2. I know, I know! I was talking about how Mr. Limbaugh would see my theoretical rendition of you as you discussed Richard Nixon! My apologies for my lousy use of language. I try.

              I’m not into bringing up politics, especially with people I admire. You should see me attempting to talk politics with me mum. Not pretty. But we still love each other and support each other in everything important. I also know her heart is in exactly the right place, despite her poor taste in politicians, as if ANY of them taste good.

            3. I’m sorry, I didn’t get you at first. You are subtle at times, exuberant at others. Crossed me up with both at once, tho a pint of Guinness stout may have helped. 🙂

            4. Yes. Guinness is good for you, and me both.

              I have a penchant for obscure syntax and mania. I’m pretty good at weeding out the obscure syntax if I bother to proof read. The mania tends to be a style trait I exploit rather than contain. Whenever I get my semi-Steampunk story series posted on the net, my joy of mania will be obvious, as part of the series’ point is to out do Baron Von Munchausen, or at least provide a Steampunkish/modern equivalent, in my narrating character. I want the readers to freak at his stories and sort of doubt his veracity. I also neatly provide a barrier that will never allow us to actually know the truth, which craftily explores my obsession with humans never knowing everything about anything. – And I’m off on an obscure rant. But if I pull it off, it’s going to be startling fun.

  7. I don’t agree. Office is still a must for iOS. I know this comment it will be voted down but I am a big Apple fan, I am also not stupid. It does not matter what we think reality should be or look like. Office is extremely important. iWork is an alternative but for from a replacement.

    1. I use Excel intensively. It is very capable. Word I regard as an atrocity, and the rest of the Office suite is awful.

      I plan to acquire and study Numbers, but it couldn’t replace Excel in the near term. Too many legacy spreadsheets, no time to convert them, no real point in doing so.

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