iPhone 5S, iPhone 5C and beyond: Why Apple needs to break the smartphone to remake it

“To be able to sell what is effectively the same handset for six years in the ultra-competitive device market reflects how well designed and shrewdly marketed the iPhone has been,” Steve Ranger writes for ZDNet.

“But later this week Apple will unveil its latest smartphones, the iPhone 5S and the iPhone 5C, which together will mark a significant change in Apple’s strategy: they represent possibly the first step towards offering a constellation of iPhones,” Ranger writes. “And it’s about time too. After six years, the competition has caught up with, and in some cases overtaken, Apple. And, as reasonable Android devices get cheaper, it’s getting harder for buyers to justify the premium price tag on iPhones.”

Ranger writes, “After six years of selling the same device, Apple needs to be ready to break the iPhone to remake it.”

Read more in the full article here.

MacDailyNews Take: It’s the ecosystem, not spec sheet shootouts that really matter to actual users. The competition lags far behind Apple and those who claim otherwise are looking only at device specs and/or simply not being truthful.

The only meaningful area in which the “competition” has overtaken Apple is in malware.

[Thanks to MacDailyNews Reader “Edward W.” for the heads up.]

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    1. I can say that iOS 7 introduces some nice camera features, including quick access to the camera directly from the lock screen. This I’ve found to be extremely useful. Pull iPhone from pocket, swipe lock screen, click picture.

    1. Product is actually a part of Marketing. You seem to be labouring under the common misconception that marketing is just sales, advertising, public relations, etc. Marketing – what’s sometimes known as “Big M Marketing” – actually includes R&D, design, and engineering along with many other aspects. Have a look at the 4 X “P’s” of marketing – Product, Price, Place and Promotion. So it actually is the marketing and that’s a big feather in Apple’s cap.

  1. Yes, another riveting article brought to you by the most idiotic tech site on the planet. ZDNET! Lets not forget its cousin CNET! Both vying to be the number one site for having the dumbest writers EVER!

  2. I used to own iPhone 4 and 5. But I switched to Android. I don’t find the ecosystem a really strong point to retain customers. I am out of the ecosystem of iPhone and I still enjoying. though I still have iPad mini and Macbook Air

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