“Investor Michael Obuchowski believes Apple is following through on the game plan dreamed up by former CEO Steve Jobs: Introduce a must-have gadget every three to four years that moves Apple into a new industry, and then update that device annually with just enough new features to convince the Apple faithful to trade up,” Connie Guglielmo reports for Forbes. “Add lower-cost models and distribution partners over time.”
“If Apple sticks to the plan, CEO Tim Cook will unveil sleeker, colorful new versions of the iPhone at the company’s Cupertino, California, headquarters tomorrow,” Guglielmo reports. “He’s also expected to add a low-cost iPhone for cost-conscious buyers — especially those in emerging markets where there’s burgeoning demand —and finally announce a deal to sell the iPhone through China Mobile, the world’s biggest mobile carrier with some 700 million subscribers.”
Guglielmo reports, “After that, Apple will likely update the iPad mini, finally fronting its smaller-sized tablet with a high-definition Retina display. It may also refresh Apple TV, revising the hardware for its set-top TV box sometime soon after updating the software… Cook, who was hired by Jobs in 1998 as Apple’s operations chief, has pretty much spelled out the company’s rollout plan. He’s been telling investors for months to expect ‘amazing’ new products in the fall and ‘across’ 2014. That makes tomorrow’s iPhone event the kick-off an innovation spree by which Cook will be judged a worthy successor to Steve Jobs — or not.”
Read more in the full article here.
MacDailyNews Take: As usual, MacDailyNews will be covering Apple’s special event live tomorrow (link coming soon).
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