Apple changes iTunes App Store rankings algorithm

“Apple may be testing changes to its iTunes App Store ranking algorithms, which see it taking into account app ratings and other new factors in the App Store Top Chart rankings,” Sarah Perez reports for TechCrunch.

“Whether or not the changes are more experimental in nature or indicative of a larger overhaul of how apps are ranked in the Top Charts is not yet known,” Perez reports. “However, these changes have resulted in apps losing and gaining in position without a corresponding increase or decrease in app downloads.”

Perez reports, “Previously, the App Store took into account download volumes and velocity as the two largest factors that determined an app’s rank, the firm noted in its report. But now how well consumers actually like the app could be coming into play.”

Read more in the full article here.

[Thanks to MacDailyNews Readers “Fred Mertz” and “Lynn Weiler” for the heads up.]

7 Comments

      1. The willing victim reports their nick to the marketing-moron company, who keep tabs on the reviews at various prescribed review sites. √ and √ the willing victim gets the paid-perk. The world gets gypped out of real reviews. Sucker-Sales result. It’s an ancient scam. Apple have yanked a number of such scam developers off their stores. I personally assisted in taking down two of them. 😛

    1. This was the strategy of ZeoBIT, perpetrators of MacKeeper, for years. They’d offer free Free FREE upgrades to the latest fetid spawn of MacKeeper if willing victims would post positive reviews of their crapware at one of the Mac app download websites, such as VersionTracker (now CNET) or MacUpdate. The result was a TSUNAMI of bogus paid-positive reviews that drowned out ALL serious and honest reviews. This horror of a marketing-moron strategy got ZeoBIT scores of Sucker-Sales.

      Thankfully, ZeoBIT recently sold off MacKeeper and that particular marketing-moron strategy has ended. (Sadly, their BAIT&SWITCH, rigged-fake-URL, fud FUD FUD infection/corruption scams all over the Internet persist, BassTurds).

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