“Typically, global consumer interest in phones peaks within two months of the launch and then starts dwindling,” Tero Kuittinen writes for Forbes. “That’s why it’s noteworthy that Nokia’s Lumia 520 can boast of a robust search volume climb since the first days of March.”
Kuittinen writes, “It’s not hard to see why the Lumia 520 has enjoyed a summer ignition in consumer interest – it offers a 4-inch touch display with 233 PPI pixel density combined with a 5 MP camera, yet costs less than notable rival value phones like Samsung S Duos… the future of Windows is increasingly resting on Nokia’s budget phones. Could Windows find a viable niche as a budget smartphone OS?”
“The problem with Nokia’s current Lumia 520 pricing aggression is that the company is probably selling the device at a loss or a razor thin operating margin to build up market share,” Kuittinen writes. “Consumers attracted by the rock bottom pricing of the 520 are likely the kind that won’t download many applications, which could make the road to a viable Windows app market long… It’s not clear that the Lumia 520 is attracting genuine smartphone buyers; it could be selling mainly to consumers simply switching from feature phones to the cheapest smartphone. Apple’s upcoming budget iPhone launch could push Windows sales to the budget bracket at an even faster clip”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]