NPD: U.S. Mac sales on pace to decline 5% YOY in September quarter

“As the larger PC market continues to struggle, Apple, too, has seen its Mac sales decline year over year — a trend that is on pace to continue in the current September quarter,” Neil Hughes reports for AppleInsider.

“The latest data on domestic Mac sales from the NPD Group, detailed on Monday by analyst Gene Munster of Piper Jaffray, suggests that Apple saw flat growth in the month of July, which is the first month of the company’s September quarter,” Hughes reports. “Munster characterized the data as ‘neutral to slight positive’ news for Apple. He has forecast that total worldwide Mac sales for the quarter will be down 5 percent year over year.”

Hughes reports, “Mac sales — and the PC market as a whole — are being cannibalized by tablets, and in particular by Apple’s market leading iPad lineup.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]


    1. The Mac Pro was pulled from Europe several quarters ago. New Mac Pro will be in play in 4th quarter. Dell is collapsing into itself. So, when people need lower or 4K HDTV, what do you think they will buy?

      1. “lower” should have been “power”. I should have reread what my iPhone was helping me with during dinner before the meeting last night.

        How can these clueless pontificators project where the puck will end up when they do not even know where it is now? Apple is still moving to where the puck will be! (New Mac Pro, 5 plus cloud servers, new wearable iOS device, new services, new bio identification, more AppleTV features and possible gaming apps, iOS in the cars, …) Do they really know where the puck will be next?

    2. I have money in hand for an iMac 27″ upgrade with Haswell chips (?). We were “supposed” to have them last month at the very latest. Any word? Anyone?

    3. I for one am poised to get a new Mac Book Pro Retina as soon as they are released. Many friends of mine are also “holding out” until the new Mac models are available. I suspect many Mac users are in the same holding pattern.

    1. Cook was one of Jobs’s first major hires (March 1998) when returned to aapl as official interim CEO (September 1997). Jobs turned to Cook to take over when Jobs was on medical leave in 2004 and at times after this. Their relationship was no flash in the pan – Jobs, the quintessential A Team player had great faith in Cook. the joker knows very little about this company.
      It comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much.
      ~ Steve Jobs, from BusinessWeek Online, Oct. 12, 2004.
      Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
      ~ Steve Jobs.
      I’m as proud of what we don’t do as I am of what we do.
      ~ Steve Jobs, from his interview in Business Week.
      Quality is more important than quantity. One home run is much better than two doubles.
      ~ Steve Jobs, from his interview in Business Week.

    1. it is a “statism” (statistics jargon) flat growth refers to linear growth. It’s basically crapolla used when you are trying to downplay something that is showing consistent (but linear) growth. Could also be said as the change is growth is zero
      (for those who paid attention in calculus, it is the 1st derivative of that line that will be “flat”)

  1. They should offer a 24″ in addition to the 27 and 21 ….. May help a little ….

    And last year two months with iMacs was one of the dumbest moves I’ve seen …..

  2. Being the best player in a soft market isn’t the end of the world. However, it would be a much more positive sign if Apple was replacing Wintel PCs with Macs.

    Problem is, most households have at least one real computer in addition to their mobile gadgets. For the last few years, Apple stopped innovating on the Mac front, instead focusing on “the cloud” and making iOS the channel to Apple’s ad network. So now rather than making each household an Apple household, we see a relatively few people switching from a PC to a Mac, and a lot of people just sticking with Windows 7 and adding an iOS device — or, more likely, a mixture of devices like eReaders, cheap Android phones for the kids, and an iOS device for mom &/or dad.

    Though the “cloud” model looks so attractive from a data mining perspective, it falls apart when companies like Apple realize that they are no longer selling computers.

    Worse still will be the loss of trust in a company when their cloud goes down or is hacked.

    In the long run, it is likely that Apple would have been smarter to differentiate itself from the competition. It could, and should, advertise and sell milllions of Macs with “free secure iCloud backup” rather than acting like every other greedy corporate datamining/advertising firm and selling server services to idiots who are dumb enough to entrust all their data to companies with ridiculous privacy polities, poor security guarantees, and zero customer support or ability to resolve YOUR data access problems when they inevitably arise. After all, when the cloud is hacked, who’s going to be served, you or another megacorporation whose CEO golfs with the server vendor?

    Enjoy your iOS gadgets, but trust your data only to servers that YOU control.

    That is the message that Apple is stupidly missing as it marches along to the same beat as MS, Google, Amazon, and the other “cloud” drug pushers.

    1. Hey Mike, Good to see you back… How is that Dell working out for you. ???

      Just a thought but if Apple Mac sales are down 3-5% you and every other computer maker on the planed is down 20-30%, I would have to think that Apple is doing something very right.

      And Apple is selling more real tablet sales (you know, the ones where you actually sell them and make money) than anyone else.
      PS, Apples cloud works on all your,,,, well,,, not your,,, but an all one’s apple devices.

      I got to hand it to Tim Cook. Apple is running a great course and the future looks great.

      Just saying.

  3. What the underlying data doesn’t show is long term trends. Besides myself, I know of many people who have switched from Windows to Mac OS X; people whom I thought were diehard Windows users and fans and wouldn’t have considered anything else a few years ago. I count myself as being an ex-Windows hardcore user who used to look down on Mac sufferers for lack of software on the Mac platform.

    Today, all this has changed. Due to the long term underlying trend of more and more people switching to Mac OS X, there are more resources available on the web for knowledge based troubleshooting of Mac related problems and more applications that are available both through the App Store and developers’ independent websites. Even Western Digital are selling Mac OS X formatted external hard drives, something that would have been unthinkable 4-5 years ago as the Mac market was very small then.

    And as the experience with iOS devices has shown, Mac owners are more prepared to drop money for peripherals and add-ons like hard plastic shells and covers which leads to a healthy after sales market for Mac accessories. I believe the Mac market can only grow at the expense of Windows from hereon out.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.