“It wasn’t long ago when Apple Computer transitioned to Apple, Inc. and the iPhone set the smartphone world fire. Nor was it long ago that Apple ran their award winning ‘Hello, I’m a Mac’ ad campaign, positioned as the little computer that could,” Mark Reschke writes for T-GAAP.
“But today Apple lives in a world where they are no longer the little tech company that finds its niche, rather, Apple is now the largest company in the world, achieving such success that only Steve Jobs could have envisioned,” Reschke writes. “With this success — and mammoth size — Apple has new marketing and advertising hurtles to tackle, as the atmosphere at the top is much different.”
Reschke writes, “Apple is now in an advertising position of being the thousand pound gorilla… Whether a few, or a few dozen, tech firms join the Apple bashing, the biggest effect on Apple will be how Apple handles that attack and transitions its marketing into being the market leader, and being able to defend its territory.”
Read more in the full article here.