“A rear panel believed to be for the upcoming second-generation iPad mini appears to have been leaked from Apple’s supply chain,” Killian Bell reports for Cult of Mac.
“The panel is largely the same as the existing one — suggesting the new model will look identical to the original — but it has a new Apple logo on its back,” Bell reports. “On the existing iPad mini, the Apple logo is mirrored and it’s printed onto the aluminum — just like on the iPhone 5.”
Bell reports, “But according to this rear panel, Apple is going to use the traditional black Apple logo that’s embedded inside the aluminum — like that of the larger iPad — for the second-generation model.”
Read more, and see the photos, in the full article here.
I hope to God this is more rumor Bullshit. Please.
It is. That’s one hell of an ugly faked Apple logo. Apple would never let such a POS logo off the drawing board.
“hints at new Apple logo treatment”
TREATMENT not a NEW logo.
Apple should not cut corners on their logo implementations.
Can’t believe an Apple site uses that OnSwipe bullshit. CultofMac ought to be AshamedofThemselves. I closed the tab soon as it loaded. OnSwipe is one of the worst things that ever happened to mankind.
Went to go see what you were talking about…
Couldn’t find it….
Sometimes, I forget that I use AdBlock. 🙂
List of upcoming or recently released Apple products:
– New MacBook Air with Haswell processors – no external change identified.
– Purported new iPad 5 – no external change identified.
– Purported new iPad mini 2 – no external change identified.
– Purported new iPhone 5S – no external change identified.
– Purported new Retina MacBook Pro with Haswell processors – no external change identified.
Jonny Ive might as well take an extended vacation into 2015.
BLN, you need to go on holiday for the rest of the month. You know, recharge the old batter.
Nope. He was overworked on those throwback five-minute flat designs for iOS7. Now we have a rumored flat Apple logo design, wouldn’t surprise me if it was true.
You forgot the Mac Pro – major new design.
…not from the styling department it wasn’t. Cylinders are about the cheapest and easiest shell to manufacture, and conveniently acts as a smokestack above the single cooling fan.
The new 2013 (or will it be 2014?) Mac Pro design was clearly driven by cost engineers and not some “design genius”.
Nonsense! If it was so cheap and easy and obvious, then why haven’t we seen such a design form the likes of Dell or Asus?
Not quite true, the new iPad 5 will probably have the smaller bezel and thinner case of the iPad mini.
The photo must be fake. Why else would a leaked photo from Asia not be blurry.
They look like stickers for masking the logo cut out during production. They’re a different colour to the background.
I gave up reading cult of mac when the started to try and flog Mac Keeper on their website.
New “logo treatment”? mmmmmmmm talk about a slow bullshit rumor nobody gives a shit about kind of day! Jeez !
I believe the WiFi antenna is located behind the plastic logo. How does the original iPad mini handle this?
I think there is an entire company in China whose sole purpose is building fake Apple parts to create rumors.
I think you are on to some serious truth! Wonder what the profit margin is?
it has a new Apple logo on its back
No, it has a faked Apple knockoff logo on the back in an attempt to avoid the ire of Apple’s lawyers. And it’s damned ugly too.
IOW: This back plate may be real, but it is NOT APPLE’S.
AHA! The comments under the article point to the ugly ‘logo’ simply being a cutout inside the device to allow light to pass from inside to the outside. IOW: A backlit Apple logo.
And I believe that’s NOT the situation either. We’re talking about a device that strives for MAXIMUM battery life. Bothering to light the back plate Apple logo is NOT going to contribute to battery efficiency. Therefore I STILL believe this is a FAKE.
What we see here is not a new logo.
Apple has chosen to cut through the aluminium instead of de-bossing and painting the aluminium with a black logo.
Now its a plastic insert. By-which, on the reverse (the inside) we see this single chunk of plastic which looks ugly and odd… yet it holds the leaf and the bitten apple; together as one.
On the side intended to be viewed, we will see a proper logo, housed nicely in the cut out. The Apple logo, as we all are accustomed of seeing. No worries.
Derek is correct.
What does this mean?