“Finally striking a deal with Apple may just have kept T-Mobile from losing nearly half a million customers over the last quarter, according to a new report that examined the impact of the iPhone on America’s fourth-largest carrier,” Kevin Bostic reports for AppleInsider.
“A new study out from Consumer Intelligence Research Partners estimates that between 300,000 and 400,000 total customers who would have otherwise left wound up staying with T-Mobile in the wake of the iPhone’s launch on that carrier,” Bostic reports. “Even when the carrier didn’t officially offer the iPhone, T-Mobile was somewhat reliant on Apple’s handset. As many as one-in-five of T-Mobile’s customers were using unlocked versions of the iPhone on the carrier’s network.”
Bostic reports, “Following the device’s launch in April, T-Mobile touted a ‘gangbusters’ first day of sales, and there were reports of customers lining up outside of T-Mobile stores to get their hands on the iPhone 5. In the first month after launch, T-Mobile reported selling more than half a million iPhones.”
Read more in the full article here.
MacDailyNews Note: T-Mobile is due to report Q2 2013 earnings results on August 8th.