“Just days after publishing a report insisting that Samsung Electronics is now more profitable in handsets than Apple, Strategy Analytics is back with a new claim that states Apple’s iPad has shriveled up to just 28.3 percent of the tablet market in the June quarter,” Daniel Eran Dilger reports for AppleInsider. “There are some very serious problems with this data, too.”
“Peter King, the Director of Tablets at Strategy Analytics who authored the report, explained that in the most recent Q2 2013, the ‘the branded Tablet market had a rest period as very few new products came to market during the quarter.’ That explains why Samsung and Asus aren’t selling gangbuster tablets, even though Android reportedly is, at least according to Strategy Analytics,” Dilger reports. ” “If Strategy Analytics had only reported ‘branded tablets,’ as it had been doing over the past year, it would have reported 36.2 million tablets for the most recent June quarter, giving Apple 40.3 percent share of the market. But then it couldn’t claim “Android Dominates the Tablet Market in 2013 Q2 with 67 Percent Share of Global Tablet Shipments.”
Dilger reports, “Fortunately for that sensational headline, King had discovered a new category called ‘White-Box Tablets,’ defined as a ‘product produced by one company that other companies rebrand to make it appear as if they made it.’ This added 15.5 million shipments to the Android column, allowing King to report, ‘Android secured a robust 67 percent global share, while Apple iOS declined further to 28 percent.'”
Tons more in the full article – recommended – here.
MacDailyNews Take: Stagy Analgimmicks.
No, Samsung has not dethroned Apple in mobile profits – July 28, 2013